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The Importance Of SEO In Digital Marketing

Understanding The Importance Of SEO In Digital Marketing And What It Can Do For Your Business

How many times a day do you find yourself searching something on Google? Though the infamous search engine doesn’t share its search volume, one can guess it’s a lot. In fact, Internet Live Stats estimates nearly 90,000 searches occur per second. As shocking as that seems now, the volume of search inquiries grow by 10% every year.

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Blog Search Engine Optimization SEO Web Presence

Yext: A Businesses’ Worst Enemy

Yext: A Businesses’ Worst Enemy

Have you ever done a quick search for your business online with different keywords and realized that your business information is not visible in most results? Or even worse, the incorrect information was listed?

Blog Business SEO Web Presence

Google’s Update on Local Pack Search: Will This Hurt Your Local Business?

Google’s Update on Local Pack Search: Will This Hurt Your Local Business?

Google has recently come out with an update on Google’s local pack search.  This is the Google Maps view on your devices. If you are not aware of the update, it will hurt your local business. There are many business owners who are not aware of this update, and it’s beneficial to you to learn about the update before your competition does. As a business, you can take this opportunity to get ahead of the SEO curve!

social media
Blog Social Media

The Unnecessary Necessity of Social Media Accounts

The Unnecessary Necessity of Social Media Accounts

“I don’t need social media to promote my company” yeah those are the words from some people who think that social media is stupid & a waste of time for their business.  We are all living in a world where technology provides easy-quick access to information. If you want to look for a place to eat, you go online and search for the place. Also, people look up networking channels to see visuals & if there is something that catches the eye.  The Sunday brunch avocado toast with a mimosa on the side image that you see on your feed from a friend you barely talk to gives you the push to get out of bed & join the rest of the foodie movement. All based on an image, so why do so many people think that social media is unnecessary to the growth of their business?

social media optimization
Blog SEO Social Media

Are Your Social Media Pages Optimized?

Are Your Social Media Pages Optimized?

When the average internet user thinks of social media, it usually conjures thoughts of liking and sharing posts, funny/relatable/cool viral campaigns, and a network of friends and followers. What if I told you that there is a whole OTHER world to social media? Are you a startup or thinking about starting a business? There is a good chance you have already created social media profiles for your business. Did you realize that when your social media game is full optimized, it has the POWER to bring your business and brand to a whole new level of online presence? Social media optimization is simply using social media as a catalyst to grow your business online. Many new businesses and startups make the mistake of simply creating profiles and posting a few times. Think of social media as the new “storefront” or “front door” for your business.

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Blog Search Engine Optimization SEO

How Does A Search Engine Really Work?

How Does A Search Engine Really Work?

Before looking into the methods to increase your brands Google Ranking, it is crucial to understand the “why and how” of the search engines. These online tools are simply searching services supplied to us by companies like Google, Microsoft, and 50 other companies across the globe.

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Blog Search Engine Optimization SEO

Why Does SEO Matter To Your Business?

Why Does SEO Matter To Your Business?

Do you cringe and get a funny look on your face when you think of SEO? Have you taken the time to fully grasp and understand Search Engine Optimization (or commonly referred to as –SEO)? Whatever your reason for not taking SEO seriously, let me warn you as of how crucial SEO is to your business and brand. There’s so much you can do besides just optimizing your website to improve your SEO, from posting more on social feeds to using backlink sites. Are your efforts in SEO failing to generate traffic or better yet sales? The connection between SEO and making more money is not always setup in a way that anyone can do the work.

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Blog Marketing PPC Search Engine Optimization SEM SEO

Search Engine Optimization (SEO), SEM and PPC

Search Engine Optimization (SEO), SEM and PPC

We know exactly what it takes to create an online buzz. Now that you have a website (if you do). What is it saying? What Action is it Driving the person viewing it to do? Any?

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Blog Marketing Search Engine Optimization SEO

SEO Tip: How to Add Your Business To Yellow Pages Online For Free

SEO Tip: How to Add Your Business To Yellow Pages Online For Free

Today, 70% of population prefer online search for a particular service locally.