No matter if your website is going through an entire rebrand or you are simply just updating the blog posts that get the most traffic, you may be wondering how often you should be updating your website. I will give you the answer to this famous question straight. All the time! You should update your website at least once every day. Continue reading below to find out why it is important to update your website
Top web design professionals in Orlando. A web designer is someone who is both creative and technically inclined and uses both these attributes to build or redesign websites. The web designer can understand what is needed to make a website functional and easy to use, but at the same time make it aesthetically appealing to the user.
First impressions are everything and that includes your company’s web & mobile presence. Did you know almost 46% of your visitors will judge the credibility of your organization based on how your website is designed? Web design is important because it impacts how your audience sees your brand.
Marketing doesn’t have to be rocket science. Luckily, there are some simple strategies that you can use to jumpstart your marketing. Even though we are still slow to reopen, there are still opportunities for growth. The world is always changing, but business doesn’t rest. If you don’t have a lot of time or funds for a marketing campaign, there are a few simple tactics you can use. Check out this simple guide to digital marketing for 2020.
Small Business Marketing Strategies That Will Work For You
More than ever, people are staying home and spending more time online- connecting with friends, reading the news, and looking for exciting updates. You have their fullest attention. Now is the time to use it to your advantage. Now is the time to make 2020 the year that your business doubles and even triple its profits. You CAN make this possible. At Faceless Marketing, we know all the small business marketing strategies that WILL work for you.
Get a Professional Company Website
One of the most powerful small business marketing strategies is having a fully functional company website. A business website is a foundational marketing component for every company. Many small businesses start off using Wix or Weebly for their business website. (Here are a few reasons why using a Wix website is bad for your business).
Your business website has a few main functions – it serves as a company storefront and educates potential customers on your products or services. Additionally, it is a destination that users arrive from Google search or social media. Here is how to turn your website into a tool for sales and marketing efforts:
- Incorporate SEO into your website. Users are relying on search engines to find businesses like yours. SEO services help your business rank well in the organic listings while a PPC campaign can help attract new business using online ads.
- Optimize your website for mobile devices. In 2020, almost everyone owns a smartphone. Many users are going to be accessing websites from mobile devices. A website that is poorly designed for mobile is going to drive away potential customers.
- Make sure to test your website’s page speed – Users want information fast. Blame it on a lack of patience. Your company website needs to be able to load in 2 seconds or less. Missing that
A 2-second mark could cost you thousands of dollars in potential customers.
Your company website is a foundation for small business marketing – it connects SEO, email marketing, and PPC together. A well-functioning and well-designed website will convert visitors into core customers.
Have A Blog Or News Roll On Your Site
Blogs are an inexpensive way to boost your sites’ SEO. When blog posts are optimized, you are making your website more visible in google search results. Users who search for keywords related to your business are going to find your website first. Blogs help you to rank in search engines and position your website as relevant to answer customers’ questions. Users are searching for questions like “How to paint your house” or “What is permanent makeup?” and your blog shows up in their search results. Here are a few ways to optimize your website for SEO:
- Focus on 1-2 long-tail keywords that match your demographic
- Make sure your blog is mobile-friendly
- Optimize your blog with images
- Connect your website to Google Search Console to track results.
Implement Email Marketing and Email Campaigns
Email Marketing is effective for small business marketing campaigns. Advertising through Google Ads or PCC will attract new customers to your business. However, it is email marketing that will retain a solid customer base. The beauty of email marketing is that it is flexible enough to work for any type of company. Email marketing can be tailored to any customer segment such as sending out welcome newsletters to new customers or thank you newsletters to current customers. This is how to get started on email marketing
- Build an email list by purchasing one or though asking customers to subscribe to your newsletters
- Manage campaigns with email marketing software. There are many platforms that help streamline the process
Email is an older method of communication, however, it is also one of the most widely used methods today. Almost everyone has an email account, whether for personal or business use. Email Marketing is ideal for maintaining relationships with current customers.
Use Videos in Content for Social Media and Your Website
Video has been a widely used digital marketing strategy for 2019 and 2018. It is also an essential marketing strategy for 2020. In order to dominate your industry, you must be producing video content for your audience. In 2020, platforms such as Snapchat and Instagram already offer “shoppable videos” that are linked to external websites. Users are already searching for training and education videos on products and services that could relate to your business. Video trends are already expanding as you read this – interactive 360 video technology, augmented reality, and virtual reality.
- For small businesses, consistently producing video content is what you need to boost SEO ranking and increase brand visibility and gain credibility.
- Video marketing has one of the best ROI’s of any type of content.
- Make it entertaining
Optimize Your Social Media Accounts
Social media is still an effective marketing strategy for small businesses. Platforms like Facebook offer detailed user data and insights. You can easily find customers that fit your ideal customer profile and target advertising to this audience. Here are a few tips to harness social media for small business marketing:
- Make sure company information is up-to-date and accurate – Do you have your current company information on social media? Any old phone numbers? Old addresses?
- Utilize software for social media marketing – there are several platforms that help with social media campaigns – from scheduling to organizing campaigns.
- As a company, you MUST be involved in social media at a heavy level. Unfortunately, social media can take a large portion of your company’s time. The time that you might not have. Faceless Marketing offers social media packages for as low as $8.50 a month. Call us for this special rate.
You have heard of all the popular social media sites – Facebook, YouTube, Twitter, Instagram, and LinkedIn. As a business, you will want to utilize as many of these as possible. They are essential for SEO, brand awareness, and driving sales.
Our New Referral Program
Faceless Marketing is rolling out a new referral program for its clients. We are now offering a $50 bonus for referrals becoming new clients. This offer is good toward social media services from Faceless Marketing. Our social media packages start at less than $8.50 a day. We all know a business that could use a boost in social media management.
Get Small Business Marketing Strategies That Will Work For You
Faceless Marketing has had 25 years of working with hundreds of small businesses – we have seen what works and what does not work. These small business marketing strategies will work for you and your business. In these trying times, your business can thrive instead of just survive.
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Every business has been impacted by the COVID-19 crisis – yours is one of them. The time to take action is now. Try our money-back guarantee marketing plan for your business. We will save or generate the amount that you have spent with us or we will refund the difference. If we do not deliver results, you will receive the difference between what you paid and what we have generated. Reach out to Faceless Marketing to get started. Call 1-800-357-1299 or shoot us a Message Here.
You may be wondering, “What IS lead generation?”. If you are a business owner, chances are you have already implemented strategies for increasing profits, traffic, or customers. However, you are doing “OK”. Not great, but “OK”. We are still knee-deep in the crisis that is the COVID-19 pandemic. With closings, restrictions, and slow traffic, businesses need to keep the flow of traffic going. That is where lead generation comes in. Every business right now could use help with lead generation in 2020.
The Top 13 Marketing Trends Of 2020 Every Business Needs To Know
We are on the verge of one of the most interesting times in modern history, politically, socially, and technologically. The new innovations in tech are being made that have an impact on both business and marketing. Don’t underestimate the fact that we are living in a time when technology and marketing move fast, and consumer behaviors and interests are hard to predict. You can no longer afford to stick your head in the sand and hope that the same marketing methods continue to work. Today, it’s time for business owners to learn about the top marketing trends of 2020.
Better Hosting For Your Website In 2020
Better Hosting website in 2020. You Deserve Peace of Mind and so does your business when it comes to your website and your hosting. Imagine if a customer came to your business to make a purchase and the front door was locked and the lights were off. Do you think they would try and find out what happened or why they cannot go into the business? Or would they probably go somewhere else? See down below how Web Hosting can help prevent your potential customers from turning their backs on your website.
Small Business Marketing Strategies for 2020 That Will Work For You
Small Businesses have many unique challenges that they face. You might be dealing with a limited budget, lack of staff, or no established customer base. One of the most key factors in growth is making sure that you focus on marketing and sales. We can say that after being in business for over 25 years. Even if your business is only a few years old, we’ll share small business marketing strategies for 2020 that will work for your business.
Do I need to advertise for my business or brand? If so How and why? The short answer is YES, Advertising helps the consumer make decisions. These decisions are which product or service they need or want to buy. The purpose of every promotional campaign is to enable the products to reach and connect with the right target audience. It increases the awareness about the product or services, its benefits, and drawbacks. Advertising is important for the success of a business.
Are email newsletters important?
How Important Are Email Newsletters Really?
Are our email newsletters important? Yes! 100% Yes! Email newsletters give your target market a chance to see not only what you have to offer them, but also how you engage them, building trust with them and email newsletters are also important when communicating with other businesses or trying to engage new clients. In this blog, you will be able to read and understand the importance of newsletters within the business.