Business To Consumer

What Is B2C?

B2C, or business-to-consumer, is a term used to describe a commerce transaction between a business and an end consumer. Traditionally, the term was used to refer to any type of process of selling products directly to consumers, including shopping in-store or eating in a restaurant, but is now more commonly used to describe transactions between online retailers and their customers. The ultimate goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible.

The B2C Process

  • Product driven
  • Maximize the value of the transaction
  • Large target market
  • Single-step buying process, shorter sales cycle
  • Brand identity created through repetition and imagery
  • Merchandising and point of purchase activities
  • Emotional buying decision based on status, desire, or price

B2C Campaigns

At Faceless, we can help build your B2C Business To consumer outreach. A few different ways we do this is though Digital marketing and guerilla marketing. Digital marketing is advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Guerilla marketing is different than traditional marketing. It means using unconventional or out-of-the-box means to advertise your business.

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