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Blog Public Relations

Changes To Press Releases In 2023

Changes To Press Releases In 2023

Press releases are an essential tool in public relations. They are an effective way to communicate information about upcoming events, news or updates about your business. They allow your organization to communicate directly with your audience and community as well as reveal your perspective on events or recent developments. There is no doubt that press releases are a powerful marketing asset. However, the status of press releases and the changes to press releases in 2023 has shifted. There have been changes to press release distribution platforms, how they release press releases, as well as pricing for press releases.

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Reputation Management: Don’t Do What Kanye Did

Reputation Management: Don’t Do What Kanye Did

To say that Kanye West is controversial is an understatement. The entire world is watching as he seemly destroys his image and reputation with each tweet or flaming statement. It’s hard to watch as a once adored and prominent figure has reached a new low. Kanye, Ye, or Yeezus has become a divisive and polarizing figure right along with Trump. Fortunately, there is a silver lining in all this. Kayne West can be viewed as a case study for brands and businesses in what NOT to do. Read on for our special article – Reputation Management: Don’t Do What Kanye Did.

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Why Customer Experience Matters

Why Customer Experience Matters

Why does customer experience matter? If I asked you what your last great moment as a customer was, what would you say? Can you even remember the last great moment you had as a customer or would you be able to remember your experience right away? Filling our ears with the greatest details of that experience and having us feel like and we want to have that experience as well? On the other hand, I bet you would remember if your experience wasn’t that good and the details behind that story experience would be easy to remember.

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Blog Public Relations

Reputation Management Matters & How You can Learn From It

Reputation Management Matters & How You Can Learn From It

Reputation management and public relations can be a truly horrible game to play in today’s digital world. Where it seemed to hit home is when Facebook was brought to the front of the battle lines.

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Blog Public Relations

What Is Public Relations?

What Is Public Relations?

What Is Public Relations? Building strategic relationships between your brand and the media with captivating press releases & story pitches, while building the media and public interest in your brand, product or event.