Full Service Marketing Firm

What Marketing Can Do For You

Many business people think marketing means only promotion and advertising. As a full-service marketing firm, we know from our experience that marketing actually covers everything including new business or product development, public/press relations, market research, company culture, company positioning, and even all of the sales functions.

What Is Marketing

Marketing is the process by which a business decides what it is that they will sell, who will buy it, when will this be done, and how it is done. It is the methods used by a company to publicize and position its products and/or services to its chosen market sectors. Product launches, image and brand building, press and public relations activities, merchandising, special offers, and generating leads. For many companies, marketing campaigns are the main method for both communicating with their market to reinforce their positioning, and for customer acquisition. Good campaigns follow a theme and include a series of touches with the market.

Marketing & Advertising Go Together

Advertising and promotion methods are sometimes described as “above the line” (media advertising such as radio, TV, cinema, newspaper and magazines) or “below the line” (non media methods or materials such as brochures, direct-mail, exhibitions, telemarketing, and public relations).

Digital Marketing

Digital marketing leverages digital channels such as search engines, websites, social media, email, and mobile apps.

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Business To Business

business to business (B2B) refers to companies or salespeople who sell products only to other businesses, rather than to consumers.

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Business To Business

Business-to-consumer (B2C) is a term used to describe a commerce transaction between a business and an end consumer.

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Targeted Marketing

Target the right customers with the right message at the right time, and you just might have a shot at engaging them

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Guerrilla Marketing

Unconventional communications, often in unexpected places, and focus on low-cost strategies that make a high-impact impression.

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Viral Marketing

Viral Marketing is that which is able to generate interest and the potential sale of a brand or product through messages that spread.

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Strategy Consulting

Is it time for a change in your business? We work with companies in every industry to develop strategies that deliver results.

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Brand Development

A strong brand shines brightest in the crowded marketplace, which can be hard to accomplish in today’s flooded markets.

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Internal Branding

Did you know that companies with a higher sense of purpose outperform others by as much as 400%?

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Our Approach

We can take a start-up business, build up their identity while we build revenue or we can build brand awareness of an established business. Good campaigns follow a theme and include a series of touches with the market. It’s noisy in the marketplace, and a message delivered once through a single medium rarely makes a difference. While there’s no magic number regarding the best frequency for a message to make an impact, opinions range from three to twenty times, with seven being an old marketing adage.

Need a Consultation?

We can give you lots of advantages, from which you will surely benefit.