Small Business Marketing Strategies That Will Work For You
More than ever, people are staying home and spending more time online- connecting with friends, reading the news, and looking for exciting updates. You have their fullest attention. Now is the time to use it to your advantage. Now is the time to make 2020 the year that your business doubles and even triple its profits. You CAN make this possible. At Faceless Marketing, we know all the small business marketing strategies that WILL work for you.
Get a Professional Company Website
One of the most powerful small business marketing strategies is having a fully functional company website. A business website is a foundational marketing component for every company. Many small businesses start off using Wix or Weebly for their business website. (Here are a few reasons why using a Wix website is bad for your business).
Your business website has a few main functions – it serves as a company storefront and educates potential customers on your products or services. Additionally, it is a destination that users arrive from Google search or social media. Here is how to turn your website into a tool for sales and marketing efforts:
- Incorporate SEO into your website. Users are relying on search engines to find businesses like yours. SEO services help your business rank well in the organic listings while a PPC campaign can help attract new business using online ads.
- Optimize your website for mobile devices. In 2020, almost everyone owns a smartphone. Many users are going to be accessing websites from mobile devices. A website that is poorly designed for mobile is going to drive away potential customers.
- Make sure to test your website’s page speed – Users want information fast. Blame it on a lack of patience. Your company website needs to be able to load in 2 seconds or less. Missing that
A 2-second mark could cost you thousands of dollars in potential customers.
Your company website is a foundation for small business marketing – it connects SEO, email marketing, and PPC together. A well-functioning and well-designed website will convert visitors into core customers.
Have A Blog Or News Roll On Your Site
Blogs are an inexpensive way to boost your sites’ SEO. When blog posts are optimized, you are making your website more visible in google search results. Users who search for keywords related to your business are going to find your website first. Blogs help you to rank in search engines and position your website as relevant to answer customers’ questions. Users are searching for questions like “How to paint your house” or “What is permanent makeup?” and your blog shows up in their search results. Here are a few ways to optimize your website for SEO:
- Focus on 1-2 long-tail keywords that match your demographic
- Make sure your blog is mobile-friendly
- Optimize your blog with images
- Connect your website to Google Search Console to track results.
Implement Email Marketing and Email Campaigns
Email Marketing is effective for small business marketing campaigns. Advertising through Google Ads or PCC will attract new customers to your business. However, it is email marketing that will retain a solid customer base. The beauty of email marketing is that it is flexible enough to work for any type of company. Email marketing can be tailored to any customer segment such as sending out welcome newsletters to new customers or thank you newsletters to current customers. This is how to get started on email marketing
- Build an email list by purchasing one or though asking customers to subscribe to your newsletters
- Manage campaigns with email marketing software. There are many platforms that help streamline the process
Email is an older method of communication, however, it is also one of the most widely used methods today. Almost everyone has an email account, whether for personal or business use. Email Marketing is ideal for maintaining relationships with current customers.
Use Videos in Content for Social Media and Your Website
Video has been a widely used digital marketing strategy for 2019 and 2018. It is also an essential marketing strategy for 2020. In order to dominate your industry, you must be producing video content for your audience. In 2020, platforms such as Snapchat and Instagram already offer “shoppable videos” that are linked to external websites. Users are already searching for training and education videos on products and services that could relate to your business. Video trends are already expanding as you read this – interactive 360 video technology, augmented reality, and virtual reality.
- For small businesses, consistently producing video content is what you need to boost SEO ranking and increase brand visibility and gain credibility.
- Video marketing has one of the best ROI’s of any type of content.
- Make it entertaining
Optimize Your Social Media Accounts
Social media is still an effective marketing strategy for small businesses. Platforms like Facebook offer detailed user data and insights. You can easily find customers that fit your ideal customer profile and target advertising to this audience. Here are a few tips to harness social media for small business marketing:
- Make sure company information is up-to-date and accurate – Do you have your current company information on social media? Any old phone numbers? Old addresses?
- Utilize software for social media marketing – there are several platforms that help with social media campaigns – from scheduling to organizing campaigns.
- As a company, you MUST be involved in social media at a heavy level. Unfortunately, social media can take a large portion of your company’s time. The time that you might not have. Faceless Marketing offers social media packages for as low as $8.50 a month. Call us for this special rate.
You have heard of all the popular social media sites – Facebook, YouTube, Twitter, Instagram, and LinkedIn. As a business, you will want to utilize as many of these as possible. They are essential for SEO, brand awareness, and driving sales.
Our New Referral Program
Faceless Marketing is rolling out a new referral program for its clients. We are now offering a $50 bonus for referrals becoming new clients. This offer is good toward social media services from Faceless Marketing. Our social media packages start at less than $8.50 a day. We all know a business that could use a boost in social media management.
Get Small Business Marketing Strategies That Will Work For You
Faceless Marketing has had 25 years of working with hundreds of small businesses – we have seen what works and what does not work. These small business marketing strategies will work for you and your business. In these trying times, your business can thrive instead of just survive.
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Every business has been impacted by the COVID-19 crisis – yours is one of them. The time to take action is now. Try our money-back guarantee marketing plan for your business. We will save or generate the amount that you have spent with us or we will refund the difference. If we do not deliver results, you will receive the difference between what you paid and what we have generated. Reach out to Faceless Marketing to get started. Call 1-800-357-1299 or shoot us a Message Here.
You may be wondering, “What IS lead generation?”. If you are a business owner, chances are you have already implemented strategies for increasing profits, traffic, or customers. However, you are doing “OK”. Not great, but “OK”. We are still knee-deep in the crisis that is the COVID-19 pandemic. With closings, restrictions, and slow traffic, businesses need to keep the flow of traffic going. That is where lead generation comes in. Every business right now could use help with lead generation in 2020.
The Top 13 Marketing Trends Of 2020 Every Business Needs To Know
We are on the verge of one of the most interesting times in modern history, politically, socially, and technologically. The new innovations in tech are being made that have an impact on both business and marketing. Don’t underestimate the fact that we are living in a time when technology and marketing move fast, and consumer behaviors and interests are hard to predict. You can no longer afford to stick your head in the sand and hope that the same marketing methods continue to work. Today, it’s time for business owners to learn about the top marketing trends of 2020.
When millennials think of Social Media Management, they think about hanging out on social media all day chatting with friends. Though it may seem easy to gain a large following and have an impact on social media, there’s more to social media management in 2020 that you must take into consideration.
The truth is, handling a client’s social media account, or even accounts of several clients can be harder than you imagine. Being a social media manager for a business requires a lot of “free” time or paid hours toward a freelancer or firm. It involves an inside knowledge of your client’s audience, demographic, tone, preferred or recommended social media platforms, the message you are conveying, and the brands ultimate goals from these efforts. So, with that said let’s look at the top five misconceptions about social media management in 2020. Read more
Why Customer Experience Matters!
Why does customer experience matter? If I asked you what your last great moment as a customer was, what would you say? Can you even remember the last great moment you had as a customer or would you be able to remember your experience right away? Filling our ears with the greatest details of that experience and having us feel like and we want to have that experience as well? On the other hand, I bet you would remember if your experience wasn’t that good and the details behind that story experience would be easy to remember. Read more
Drip Marketing Campaigns Guide for Email Marketing
Email newsletters are the perfect way to keep your subscribers in contact with the latest developments in your business. But there’s a major drawback. New subscribers only see the latest email announcements and never the older emails you’ve sent out. Plus, it’s hard to keep track of new subscribers, current subscribers and old subscriber’s activity. In this instance, Drip Marketing Campaigns come in to play to help do just that.
GET 50% OFF WEBSITES
From now until the end of the year, Faceless Marketing is offering 50% OFF websites for Black Friday. This is our annual Black Friday END OF THE YEAR SALE on ALL website projects – from landing pages to full eCommerce sites. This is our END OF THE YEAR sale – so this deal is good for Black Friday through Cyber Monday to Christmas and New Year’s. Read more
In 2018, we cannot stress the importance of using Google for your business. According to Alexa’s top 500 websites on the web, Google is ranked #1 on a global level. Google is the #1 most visited website in the United States and Gmail is the most popular email provider in the world. Having your business appear on Google is enough to boost your website’s SEO, and overall search and visibility. Organic search is the primary source of website traffic. Google owns about 75% of the overall search market.
This year, Google has gone through a few changes in its platform for business owners. The search engine giant is already planning on getting rid of Google Plus by August 2019. Google has also made massive changes with Google My Business for business owners.
Google’s Update on Local Pack Search: Will This Hurt Your Local Business?
Google has recently come out with an update on Google’s local pack search. This is the Google Maps view on your devices. If you are not aware of the update, it will hurt your local business. There are many business owners who are not aware of this update, and it’s beneficial to you to learn about the update before your competition does. As a business, you can take this opportunity to get ahead of the SEO curve!
DIY and Pay Experts – It’s a topic a lot of people don’t want to talk about. With the rise of technology and the opportunities to create a business from your home people are adopting the concept of self-learning and “doing it yourself”. It’s easy to ignore all the businesses with years- even decades of experience under their belt who are available and ready to offer their services. These businesses are been ignored because there is a growing trend of individuals who go the “DIY” route wants to do things on their own – whether it’s web design or marketing.