800.357.1299
Call Today

Business

The Definitive Drip Marketing Guide

The Definitive Drip Marketing Guide

 

Email newsletters are the perfect way to keep your subscribers in contact with the latest developments in your business.

But there’s a major drawback …

New subscribers only see the latest email announcements and never the older emails you’ve sent out. Plus, it’s hard to keep track of new subscribers, current subscribers and old subscriber’s activity.

 

This is where drip campaigns come in.

 

Drip campaigns are one of the easiest ways to make more sales to your business.

To put it simply, drip campaigns are a series of emails that are set to automatically send at set intervals over a period of time. You’re going to “drip” your message to your audience just a little bit at a time.

Drip campaigns are also referred to as automated email promotions, life-cycle communications, autoresponders and marketing optimization. An effective marketing strategy that sends prewritten messages aka “drips” to prospects and customers over a certain period of time.

Email Marketing platforms such as Mailchimp make it easy to send out a series of automated emails. Here is an example of a simple drip campaign:

Email 1: Thanks for signing up. Here is a link to some free stuff

Email 2: Struggling with x,y or z? Call us, and we can help!

Email 3: Here is a great story from a client!

Drip Marketing campaigns with automated emails send out messages after certain “trigger” actions such as first-time subscribers. You don’t want to keep track of who signed up and when they signed up. Then attempt to create different lists to send all those emails yourself. That is A LOT of unnecessary work that can be automated by platforms like mailchimp.

 

There are two things that separate drip campaigns from other varieties of  database marketing:

Automated messages are made available to certain subscribers based on their status and behavior, such as first-time subscribers or the birthday of current subscribers. Automated emails can be sent when these actions are “triggered”. Email marketing is the modus operandi of most drip campaigns but other forms of platforms may also be used.

Research shows that managing drip campaign on segmented list can generate 18 times more sales for businesses and leads that are followed over time make 47 percent larger purchases.

But the real magic of drip sequences is that they’re helping you build trust with your audience. Instead of blowing up everyone with the same campaign, you can put your subscribers into different funnels.

You can run campaigns to reward your best customers. Educate your prospects. Welcome new customers or promote certain pieces of content. It’s more relevant, so it feels more personal.

How to Nurture Leads?

Lead nurturing is one of the most common types of strategies most companies use to cultivate relationships with their members. A lead nurturing program helps companies and their members through every phase of the consumer experience.

Marketo’s Complete Guide to Lead Nurturing

Marketo refers to lead leadership as being “personalized, responsive and able to listen and adapt to consumer behavior in real time.” Focusing on responding to the needs and wishes of their clients and sharing the information and insights they need.

It’s way to hold your customers hand and take them on trip until they’re ready to buy.

Definitive Drip Marketing campaigns

Source: Pardot

Over time, as you provide valuable content to your list, you will be viewed as their “go – to” source. And when buying product like yours becomes must, they’d notice you first — even if time had passed. And the fact is, most of the leads are likely to fall into this category.

According to Marketo, 50% of the leads are not ready to buy right away. So, If you’ve sent out marketing emails to advertise your brand, you’re going to lose money because half of your customers are gone.

Lead nurturing often reduces the price per customer: it produces 50 times more sales-ready leads at 33 percent lower costs. Instead of exhausting your marketing budget and attempting to get more leads across the edge of the funnel, you can improve your revenue without investing more money. Best lead nurturing strategies contribute to an emotional journey from “knowledge” to “decision.” Marketo’s Complete Guide to Lead Nurturing notes that there are four aspects of influencing lead nurturing.

Marketo’s Four Aspects of Influencing Lead Nurturing

Trustworthiness. One of the greatest benefits of lead nurturing programs is the ability to build confidence with a wide range of candidates over a short period of time. Trust is created in number of ways, but the two main “triggers” for trust are personalized content and information which shows you are leader in your industry.

Relevance Relevance ensures that you should submit information that is unique to what the customers need, when they want it. When you miss the mark and send out the wrong type of content, or send out an email that doesn’t suit where they’re on their consumer path, otherwise your prospects may think that you don’t really “respect” them And if they think you don’t get them, they’re not going to buy them. You will add significance to your lead nurturing chain by segmenting and pacing your communications to the right people at the right moment.

  • Multi-channel strategy. If you have a lead on your email list, they’re more likely to follow you on your other social media channels. Every time a lead interacts with your company, they expect to have a certain type of “experience.” If that experience feels like it’s disconnected across different channels, it might reduce the level of trust they have in your company.
  • Measurability. Like any marketing campaign, you need to have clearly defined metrics so you know exactly what ‘ performance ‘ or ‘ failure ‘ is. It’s important to track open rates, click-through rates, and increase sales conversion rates for all the different lead categories so that you can see exactly how well the strategies are doing.

As marketing funnels grow and consumers become more individualistic in purchases and attention span shrinks, the need for successful nurturing strategies continue to escalate.

If your business isn’t leading the way, profitability is likely to be lost then income and growth opportunities wasted.

Use drip campaigns in email marketing to grow your subscribers and increase revenue to your business.  Our marketing experts have worked with various of businesses – large and small – to develop their customer base and number of subscribers. Reach out to Faceless Technologies for a quote or FREE consultation. Call 1-800-357-1299 or Shoot us a Message Here.

 

 

Black Friday and Cyber Monday End of the Year Sale – 50% Off Websites

GET 50% OFF WEBSITES

From now until the end of the year, Faceless Technologies is offering 50% OFF websites for Black Friday. This is our annual Black Friday END OF THE YEAR SALE on ALL website projects – from landing pages to full eCommerce sites. This is our END OF THE YEAR sale – so this deal is good for Black Friday through Cyber Monday to Christmas and New Year’s. Read more

Are You Keeping Up with Your Google Business Page?

In 2018, we cannot stress the importance of using Google for your business. According to Alexa’s top 500 websites on the web, Google is the #1 top ranked site on a global level. Google is the #1 most visited website in the United States and Gmail is the most popular email provider in the world.  Having your business appear on Google is enough to boost your websites SEO, and overall search and visibility. Organic search is the primary source of website traffic. Google owns about 75% of the overall search market.

This year, Google has gone through a few changes in their platform for business owners. The search engine giant is already planning on getting rid of Google Plus by August 2019. Google has also made massive changes with Google My Business for business owners.

Read more

Google’s Update on Local Pack Search: Will This Hurt Your Local Business?

Google’s Update on Local Pack Search: Will This Hurt Your Local Business?

Google has recently come out with an update on Google’s local pack search.  This is the Google Maps view on your devices. If you are not aware of the update, it will hurt your local business. There are many business owners who are not aware of this update, and it’s beneficial to you to learn about the update before your competition does. As a business, you can take this opportunity to get ahead of the SEO curve!

Read more

Is It Better to Invest in DIY “Doing It Yourself” or Paying Experts?

DIY and Pay Experts – It’s a topic a lot of people don’t want to talk about. With the rise of technology and the opportunities to create a business from your home people are adopting the concept of self-learning and “doing it yourself”. It’s easy to ignore all the businesses with years- even decades of experience under their belt who are available and ready to offer their services. These businesses are been ignored because there is a growing trend of individuals who go the “DIY” route wants to do things on their own – whether it’s web design or marketing.

Read more

marketing firm advertising firm

What Is A Full-Service Marketing Agency?

Fill in the Blank: everyone needs a ________________________. It could be a doctor/plumber/hairdresser/pet groomer/dentist or an endless array of professions that fit your life. Everyone has several “go-to” people that handle any service that we need. When it comes to your business, there is a multitude of services that you need to be subscribed to, even just to keep it going on a day to day. Every business needs marketing, so why not choose ONE company that handles it all? Let’s be honest, in this business landscape, a full-service marketing firm is efficient for your business and more cost effective.

Read more

full service marketing Faceless Technologies

Artificial Intelligence and Your Business?

CEO’s are all prepping and researching. All working hard to make sure they stay in front of the next evolution of technologies for business and their industry. They are all going to be asking very soon:

What’s our A.I. strategy?

Artificial Intelligence could be one of the most technological advances in this century. It could transform every brand and industry with how business is conducted and experienced.  A.I. become a major buzzword. However, this technology doesn’t necessarily need to mean quite what you think it does right now. What if A.I meant methods of automation were to be available for your business. With the initial programming concepts for market ready A.I., there would have to be a finite amount of processes or options, so a quantifiable decision could be made without question. Like inputting all the tables and amounts of seating in a restaurant and Artificial Intelligence could properly manage an equal spread of seating in the different sections that would run smoothly. Improving the customer experience on a variety of points through automation can improve businesses revenue. But is your business ready for this shift forward?

Read more

business cards faceless technologies

Your Business Card Was Probably Just Thrown Away. Most Of Them Are.

The reasons behind this are always a question in marketing and therefore have many opinions and thoughts about this topic. But what is known is that about 80% of all the business cards that are passed out are thrown away within the first week. With that knowledge, one great question to ask would be: How do I increase the odds that I will end up being a consistent part of that 20%?

Read more