Advertising

Lead Generation

Acquire new customers and ongoing sales leads

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Direct Mail/ EDDM

Promote your business in the local community

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Pay-Per-Click (PPC)

PPC can help attract new business using online ads

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What Is Advertising?

You’ve seen it everywhere – from catchy jingles to clever slogans. Yet, there is more that goes into advertising than meets the eye. Advertising comes in many different forms, shapes, and sizes. It calls for the public attention to an idea, good, or service through paid announcements by an identified sponsor. This form of communication, usually paid-for, specifically intended to inform and/or influence one or more people.

 

 

Characteristics Of Advertising

We are surrounded by advertisements. From TV to our mobile phones, we encounter advertisements everywhere. Your advertising goals should be established in your business plan.

  • Paid Form: Advertisers (also called sponsors) pay to create an advertising message, buying advertising slots, and monitoring efforts.
  • Tool For Promotion: Advertising is an element of the promotion mix of an organization.
  • One Way Communication: One-way communication where companies communicate to customers through different mediums.
  • Personal Or Non-Personal: Includes TV, radio, or newspaper advertisements, or social media

Advantages of Advertising

  • Brand Image: Get a desired brand image and brand personality in the minds of the customers.
  • Awareness: Increases the brand and product awareness among the people belonging to the target market
  • Product Differentiation: Differentiate your product from those of competitors. Communicate its features and advantages to the target audience.
  • Increases Trust and Credibility: Reiterates brand vision and increases trust and credibility of your brand among its customers.
Print Advertising

Newspaper, magazines, & brochure advertisements

Broadcast Advertising

Television commercials, radio spots, livestream and podcasts

Digital Advertising

Pay-Per-Click advertising, banner ads, video ads, email newsletters

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