How Does SEO Work?

How does SEO work? Are you a small business that’s looking to hire a Marketing Firm? Well before you do so, take the time to learn about SEO and why it works. Keep reading to find out some good information about steps to an SEO strategy.

How Does SEO Work And Why Is It Important?

SEO stands for Search Engine Optimization, which is a digital marketing strategy that improves the presence of a website in search results on search engines like Google. When you understand how SEO works you can use different tactics to increase your visibility (or how high you rank) in search results. When you have a question, what do you do? You ask someone or you search the internet. Ever wonder how what you are looking for appeared on the internet? Well, they were search engine optimized. Without SEO you wouldn’t be able to find what you are looking for on the internet. Therefore SEO is super important. Keep this in mind next time you search for something or find something on the internet.

SEO can help you build better relationships with your audience and improve the customer experience. It will increase traffic to your site. It can also increase conversions, which means more sales, more loyal customers, and even more growth for your business. So, how does SEO work? We will tell you.

The 6 Elements Of A Good SEO Strategy

SEO Strategy Step #1

The first step of a good SEO strategy is to establish a keyword niche for your business. One of the most important parts of building a successful SEO strategy is understanding your company’s size and audience. This is your best chance of success.

SEO Strategy Step #2

The second step is finding more keywords with a long tail. The neat thing about attracting business through SEO and keyword targeting is that you can always add more content and pages to your website so that it will rank for more terms so even more people will want to visit your website. Having great keywords that rank well for you, you may find it hard to think of completely new terms to go used, but you can get a lot of extra value from making smaller changes to the phrases you have already attempted to rank for. Adding these extra descriptors to your keyword creates long-tail keywords and a whole host of new phrases to rank for.

SEO Strategy Step #3

The third step is to improve your load times and user experience. People need to be able to see a website’s homepage that clearly shows them how to find everything they want in 5 seconds. Improving a user’s experience on your site will certainly improve conversions. It will also boost your rankings. Poor load speeds directly impact your site’s rankings, every time someone comes to your website and immediately clicks away this hurts your bounce rate, which is a ranking factor. Page Loading speed is also a ranking factor. If your website is slow to load it not have a very good chance of ranking at all. If you want to check or improve your load speed a good place to start is Google PageSpeed Insights page.

SEO Strategy Step #4

The fourth step is to focus on mobile. Earlier this year Google announced that it will rank websites based on the smartphone version. This means a website that is incorrect or slow will not rank on Google. This is why making sure that your website creates a good user experience. AMP plugin is a great way to ensure your site is optimized.  The AMP plugin creates a special version of the website for smartphone users that contains. However, it has simpler coding that is optimized for smartphones.  The average time to load an AMP page is under 0.5secs.

SEO Strategy Step #5

The fifth step is to spend a little longer on your content ideas. A good SEO word count is 1000 words. Keep in mind that SEO blogs have a minimum word count of at least 500 words. When you choose a topic it shouldn’t be chosen because it’s easy. It is important to have an eye-catching topic and have the reader’s attention for 1000 words. Getting people to your website is only half of the battle, keeping them interested is the next part. If you can’t decide if your idea is good enough ask yourself these questions:

  1. Will my idea create original and interesting content?
  2. Can it be linked to the services and products I am offering?
  3. Does it create plenty of chances to weave in the required keywords?
  4. Does it have a reasonable search volume?

SEO Strategy Step #6

The sixth and last step is to consolidate your site’s keyword content. It is important to remember that whatever you post online will be part of your content strategy while it is online. If you create too many posts or lose your content it will be chased by the same phrases.  That also means the posts may not rank well.  If you have two pages on your website and they both appear low down in the google results, make the articles longer and more interesting.

Launch Your Business Full Speed With An SEO Strategy

Are you ready to propel your business forward?  Faceless Marketing has you covered. We are devoted to helping your business become successful. So, don’t keep your business in the dark anymore. Shine some light on your business online with Faceless Marketing. Speak with professionals who have years of training and experience. Ask us any questions you might have and see if we can help your business in a way that makes sense to you. Review other blogs we have written on SEO by clicking here.

Faceless Marketing is the marketing firm that you can depend on to give you the best results and greatest return on investment (ROI). Reach out to Faceless for some consultation. Get a FREE quote on any of our services from printing to web design and SEO. Call 1-800-357-1299 or Shoot us a Message Here.