What Is Viral Marketing
At the heart of any viral marketing campaign is an idea. And even though good ideas are worth sharing, in order to have any hope of going “viral,” social objects require sustenance and herding.
Relevance is key to encouraging someone to take the time to purposely share content with those they know. It is the art and science of creating content that appeals to people individually and also as groups of shared interests. This is why social media is social in the first place.
The Power Of Viral Marketing
While much of the content examples we hear and see so often are aimed at short bursts of entertainment, creating and distributing helpful content is contagious in its own right. Help me answer or ask a question. Help me find a reason to participate. Give me a voice. Help me do something I couldn’t do before I came into contact with your social object. Strategic marketers will calculate what happens after the initial view and resulting share. They’ll define the complete series of meaningful steps and then reverse engineer the process to design content that delivers a complete and directed experience.
Sharing The Spotlight
Among the most powerful forms of galvanization is that of recognition and reciprocity. Sharing isn’t Caring, It’s Furthering an Idea Ideas are worthy of sharing, when there is incentive to do so. The incentive isn’t always rooted in rewards however, motivation can simply stem from a reaction – a smile, an email, an emoticon, credit, etc. When we introduce social objects, our ability to create, connect, and define experiences around these information and idea catalysts defines whether we earn the attention we feel we deserve or we savor the collaboration we engendered through design.
Viral Marketing Campaigns
While there are many published formulas designed to help you make your social objects “go viral,” nothing is more important than…
- Creating content that’s relevant
- Identifying the tastemakers and influencers who will help us reach the right audiences
- Involving them in the process before the campaign is officially introduced – seeding
- Striking a chord with the person they’re trying to compel – making an emotional connection
- Encouraging them to share it with their contacts
- Rewarding them for doing so
- Defining the action we wish viewers to take after the engagement
- Providing them with a forum for self-expression
- Recognizing all of those who helped us
- Connecting everyone together for future engagement
Q&A About Faceless Marketing
For many companies, marketing campaigns are the main method for both communicating with their market to reinforce their positioning, and for customer acquisition. Good campaigns follow a theme and include a series of touches with the market.
Yes, we are a full-service agency however we are far from traditional. Faceless Marketing provides services for online marketing, web design, printing needs, multimedia production and more. We can help you incorporate inbound marketing principles as well in order to attract clients to you.
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Digital marketers are specialists that consult with brands to help build effective growth strategies or programs. They have extensive experience and resources to help your online presence become stronger and reach people by means of web applications and platforms.
We help our clients develop their online brand based on their company’s already established brand guidelines. If you need help developing your company’s overall brand and guidelines, we suggest hiring a company that specializes in brand strategy.
Yes! Unlike many Consulting businesses out there, we will have a specialist come to you and your business, study your team while we learn about your industry and make immediate adjustments to have the increase in revenue or closings you need for your continued success.
We have multiple programs available right now.
- Customers are leaning towards all the brands they know and trust.
- We map out all the important details of your company and its’ revenue.
With the growth of technology at the current advanced rate and the global business market linked together like never before, you can now complete just about every function needed in business without being “face-to-face” with the other person. Faceless Marketing has adapted to this “Flat World” thinking but without losing the importance of the client, their goals, and to maintain the highest level of customer service.
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