B2B is short for business to business. The term refers to companies or salespeople who sell products only to other businesses, rather than selling them to consumers. B2B sales are often more complex than B2C (business to consumer) sales. Not only do B2B salespeople often sell to professional buyers who are trained to get the best possible deal, they also often have to sell to teams of decision makers, all of whom must be convinced that this product is the best.
B2B sales come in two general types. The first type is selling products that meet a businesses needs, like office supplies or computer equipment. The second type of B2B sales is selling components that the business will then use to manufacture its own products.
- Relationship driven
- Maximize the value of the relationship
- Small, focused target market
- Multi-step buying process, longer sales cycle
- Brand identity created on personal relationship
- Educational and awareness building activities
- Rational buying decision based on business value
Faceless specializes in B2B campaigns. We focus on helping companies improve lead generation, conversion rates, and sales opportunities. Our team builds results-driven marketing campaigns that help organizations improve their sales pipelines. we lean on data to develop cutting edge strategies that elevate your marketing and sales success. We provide branding, digital marketing and strategic communications services to companies ranging from start-ups to enterprises to help them compete and win with expert strategy, powerful creative and award-winning campaigns.
Faceless Marketing can be your “go-to” marketing firm that you can depend on to give you the best results and greatest return on investment (ROI) on your next B2B Campaign. Reach out to Faceless Marketing for some consultation & education. You never know what you may learn next. Call 1-800-357-1299 or Shoot us a Message Here.