What Are The Most Important SEO Rules In 2021?

SEO is very important for your business and brands online presence! The first and most important rule of SEO is to provide value. You use SEO every time you search on the internet. Some of the most important rules of SEO in 2021 include.

An Outbound Link

 An outbound link also called an external link, which is a link from your website to a different website. If a link takes readers to another page on the same website, it’s called an internal link. Why are outbound links important? Outbound links are one way that people and search engines discover useful content. They are important because they can improve traffic, build, trust, and even relationships with other businesses.

Internal Links

An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either “external” or “internal” depending on their target or destination. People may like what they see and encourage them to become a customer or a follower. Although its mostly used for navigational purposes in a website, internal links helps the readers in accessing more information via related articles or pages. Internal links not only play an important part in navigation inside websites, but also help in increasing page views and internal page rank.

What is a Focus Key Phrase?

A Focus Key Phrase is what you want your post or page to rank for when a user sits down to search on Google or another web browser. Why is a focus key phrase important? The power of a properly crafted focus keyword phrase is everything to your website. You create the website content to be found, right? Without a proper focused keyword phrase – the content or website may NEVER be seen. Now doesn’t that sound like a bummer and don’t you NEED to consider a proper keyword phrase for your web content so that the page, post, or product can be found and seen.

Key Phrase Length

The key phrase length checks whether the focus key phrase is present and also if it is too long or not. Focus key phrase is especially important because it diverts traffic towards your site. It is, therefore, necessary to use key phrase in your blog posts that are a proper length. Too long and you wont be found. To short and you wont be found. There is a fine line to creating a proper keyword phrase length.

Keyword Density

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. SEO, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase. Why is it important? Your key phrase density is important for SEO because Google tries to match a user’s search query to the best fitting web pages. To match your web pages with a certain query Google needs to understand what your web page is about. That’s why you should use your key phrase, the phrase you’d like to rank for, in your copy.

The Meta Description

The Meta Description is a HTML tag you can set for a post or a page of your website. In it, you can describe what your page is about. It brings you an opportunity to convince search engine users that your page will offer what users are looking for. Why set a Meta Description? It needs to get someone searching with a search term on google to click your link and visit your website.

Meta Descriptions  can be any length but google usually snips it at 155-150 characters . It’s best to keep your meta description long enough that they’re sufficiently descriptive, so they recommend descriptions between 50-160 characters.

Previously Used Key Phrase

Your Focus Key phrase is the phrase you’d like your page or post to rank for. If you rank for particular key phrase, you will want to optimize more than one article on your site for that key phrase. You can NOT however repeat the same phrase over and over in a websites content – One Keyword Phrase Per Web Page. 

What Does The Key Phrase In Subheadings Do?

The key phrase in subheadings assessment checks whether your subheadings reflect the topic of your text as defined by your key phrase. It is a way to help distribute your keyword phrase in the content properly.

What Is Image Alt Attribute?

The alt and title attributes of an image are commonly referred to as alt tag or alt text and title tag – even though they are not technically tags. The alt text describes what is on the image and the function of the image on the page. So, if you are using an image as a button to buy product X, the alt text should say: “button to buy product X.”

  • How to add alt attributes in WordPress.
  • Log in to your WordPress website. When you are logged in, you will be in your ‘Dashboard’.
  • Open the post or page to edit the content.
  • Click on the Image block to open the Image settings in the Block tab of the sidebar.
  • Add the alt text and the title attribute.
  • Click ‘Update’. Click the ‘Update’ button in the upper right corner.

The Key Phrase In Title

Why is it important for SEO? The page title is one of the most important parts of SEO. The key phrase in title assessment checks if you have used your key phrase in the SEO title of your post or page. You add your focus key phrase to the beginning of the title because this makes it instantly clear what your post is about. Be sure and try to use an exact match of your key phrase.


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