Fill in the Blank: everyone needs a ________________________. It could be a doctor/plumber/hairdresser/pet groomer/dentist or an endless array of professions that fit your life. Everyone has several “go-to” people that handle any service that we need. When it comes to your business, there is a multitude of services that you need to be subscribed to, even just to keep it going on a day to day. Every business needs marketing, so why not choose ONE company that handles it all? Let’s be honest, in this business landscape, a full-service marketing firm is efficient for your business and more cost effective.
What was your favorite Super Bowl Commercial and WHY? Don’t worry we will wait…
We broke down our favorite Top Five Super Bowl Commercials for you and why they made the top five. These are all the most unique and creative in comparison to other commercials in the 2018 Super Bowl, uniqueness and creativity being a large factor standing out amongst competitors in marketing.
However, that’s not the only thing these Top Five Super Bowl Commercials have in common. Let’s see if you can figure out the other factor these ads share in common.
What we see and what we feel are two very different things.
The first is an aesthetic experience; the latter is a psychological one. Good graphic design includes both. Designers need more than a basic understanding of psychology for their work to make a worthwhile impression. Now, you may think that you need to get a degree in psychology to create an impressionable design. The good news is that it’s not necessary to get a doctorate to apply psychology to graphic design. Take this as a handy “crash course” on the role of psychology in design.
Being original is extremely important! You do not want your client to “image search” your logo graphic in google and the first thing they see is a stock graphic, that is a big NO NO. Neither do you want your logo to look like another company that is completely irrelevant, this can really screw with people’s heads. Now creating something original from some type of inspirational piece would be acceptable but modifying enough that you can’t be considered a image thief. You do not want to mess with the copyright GODS, they will burn you ALIVE! Its best to make sure you stand out from the rest, kind of like those images that have 20 yellow balls and then that one red ball, be that red ball.
Marketing to the Brain
Knowing how the human mind processes information and images, and putting that knowledge to use, can help you become more engaging and effective at your marketing strategies.
Scientists in a new field of research are trying to figure out how our preferences affect the decisions we make. This means that hard facts are coming to light that point our control over people may be stronger than we believe. Read more
“Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of a creative idea. If you have ideas, but don’t act on them, you are imaginative but not creative.” —Linda Naiman Why Is Creativity Important In Business? Creativity and innovation […]Read more