It’s not hard to see that video is a hot trend on the digital landscape – from Instagram Reel to TikTok. Videos and short clips have been dominating websites, social media feeds, and search results. It looks like in 2023, video will continue to be one of the dominant forms of media. However, what does this mean for imagery online, especially ads? Do users still want to see static image ads? Or does video capture more traffic than imagery?
Video production is a tool that can be quite beneficial to your company however, this tool is frequently misused. I’d want to discuss some of the ways video creation is misunderstood or miscommunicated.
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July 24, 2023
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