In a landscape where influencers and celebrity endorsements reign supreme, what distinguishes Faceless Marketing? This strategy harnesses brand identity, values, and storytelling to establish direct connections with consumers, fostering authentic brand-consumer relationships. It’s a potent approach in today’s saturated market of personal branding. This article explores the strategic underpinnings of Faceless Marketing, its core principles, and how businesses leverage it to thrive without a public face.

By matt

05Aug

Advertising Blog Business Business Strategy Digital Marketing Marketing

The 7 Steps Of Faceless Marketing: A Guide To Success

Understanding the 7 steps of faceless marketing is crucial for developing an effective marketing plan. Each step builds on the previous one, creating a cohesive strategy that can help you achieve your business goals.

Here are the seven steps of faceless marketing you should follow:

By matt

August 5, 2024

How to create a small business marketing plan

19Jun

Business Digital Marketing Marketing Small Business

How To Create A Small Business Marketing Plan In 2024

Need to know how to create a small business marketing plan? Creating a small business marketing plan is vital to success. Without customers being aware of your products or services, even the best will go unnoticed.

An effective small business marketing plan isn’t about having a huge budget. It’s about identifying the right strategies, understanding your competitive edge, and developing tactics to support your visibility and marketing goals.

By matt

June 19, 2024

27May

Advertising Artificial Intelligence Digital Marketing

Google AI Overview: A New Frontier For Ads

Did you think Google’s AI Overview would be ad-free? Nope. Google’s AI Overview, a recently launched feature that provides AI-written summaries for certain queries, is soon getting ads. This is not entirely surprising, as advertisements are a significant revenue source for Google and you can’t read or watch anything online without ads.

By matt

May 27, 2024

17May

Advertising Blog Business Digital Marketing

Unlocking the Secrets of Advertising Effectiveness: It’s Not What You Think

What Drives Advertising Effectiveness? It’s Not What Most Marketers Think

Of the five key factors driving advertising effectiveness – creative, brand, targeting, reach, and recency – which one drives the largest percent of incremental sales? The answer may surprise you.

According to a recent study by Nielsen and outcomes-based marketing firm NCSolutions, the factor that generates the most sales is creative, accounting for nearly half (49%) of the sales effect. This is a significant difference from what most marketers believe, as the Advertiser Perceptions’ annual survey shows that marketers estimate creative’s share to be between 19% and 21%.

By matt

May 17, 2024

03May

Blog Business Digital Marketing Marketing

Optimizing Marketing Strategy Through Efficient Keyword Research

Optimizing a successful marketing strategy remains vital for digital marketers aiming to enhance their website’s visibility. At the core of this strategy lies keyword research, an essential element of search engine optimization (SEO) and broader marketing initiatives. In this concise manual, we’ll delve into the fundamentals of keyword research, its importance, and a systematic approach to conducting keyword research for your marketing strategy.

By matt

May 3, 2024

15Feb

Blog Digital Marketing SEO

Google My Business 2023 Issues

Formerly known as Google My Business, Google Business Profile is a tool that puts your business information in front of potential customers. For years, Google has made the platform easy to use for a variety of users – from business owners to professional marketers and developers. However, over the past year, we have run into issues with Google Business Profile, and these are issues that we think you should know about. These are the Google My Business 2023 issues that you should know about.

By Alex

February 15, 2023

08Feb

Blog Digital Marketing SEO

Google My Business 2023 Updates and Changes

For years, Google My Business has been the top tool for SEO and online search for small businesses. To put it bluntly, if you don’t have a Google My Business listing in 2023, it’s time to get started. For those who are unfamiliar with the platform, it is similar to managing a social media profile that is aimed specifically at local businesses to improve search rankings and allow customers to leave reviews. Google has recently revamped the platform, and as a business owner, it is beneficial for you to keep up with recent changes. Learn more about the Google My Business 2023 updates and changes.

By Alex

February 8, 2023

11Feb

Blog Digital Marketing