How to create a small business marketing plan
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How To Create A Small Business Marketing Plan In 2024

How To Create A Small Business Marketing Plan In 2024

Need to know how to create a small business marketing plan? Creating a small business marketing plan is vital to success. Without customers being aware of your products or services, even the best will go unnoticed.

An effective small business marketing plan isn’t about having a huge budget. It’s about identifying the right strategies, understanding your competitive edge, and developing tactics to support your visibility and marketing goals.

Google AI Overview
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Google AI Overview: A New Frontier For Ads

Google AI Overview: A New Frontier For Ads

Did you think Google’s AI Overview would be ad-free? Nope. Google’s AI Overview, a recently launched feature that provides AI-written summaries for certain queries, is soon getting ads. This is not entirely surprising, as advertisements are a significant revenue source for Google and you can’t read or watch anything online without ads.

Advertising
Advertising Blog Business Digital Marketing

Unlocking the Secrets of Advertising Effectiveness: It’s Not What You Think

What Drives Advertising Effectiveness? It’s Not What Most Marketers Think

Of the five key factors driving advertising effectiveness – creative, brand, targeting, reach, and recency – which one drives the largest percent of incremental sales? The answer may surprise you.

According to a recent study by Nielsen and outcomes-based marketing firm NCSolutions, the factor that generates the most sales is creative, accounting for nearly half (49%) of the sales effect. This is a significant difference from what most marketers believe, as the Advertiser Perceptions’ annual survey shows that marketers estimate creative’s share to be between 19% and 21%.

Marketing Strategy
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Optimizing Marketing Strategy Through Efficient Keyword Research

Optimizing Marketing Strategy Through Efficient Keyword Research

Optimizing a successful marketing strategy remains vital for digital marketers aiming to enhance their website’s visibility. At the core of this strategy lies keyword research, an essential element of search engine optimization (SEO) and broader marketing initiatives. In this concise manual, we’ll delve into the fundamentals of keyword research, its importance, and a systematic approach to conducting keyword research for your marketing strategy.

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Blog Digital Marketing SEO

Google My Business 2023 Issues

Google My Business 2023 Issues

Formerly known as Google My Business, Google Business Profile is a tool that puts your business information in front of potential customers. For years, Google has made the platform easy to use for a variety of users – from business owners to professional marketers and developers. However, over the past year, we have run into issues with Google Business Profile, and these are issues that we think you should know about. These are the Google My Business 2023 issues that you should know about.

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Blog Digital Marketing SEO

Google My Business 2023 Updates and Changes

Google My Business 2023 Updates and Changes

For years, Google My Business has been the top tool for SEO and online search for small businesses. To put it bluntly, if you don’t have a Google My Business listing in 2023, it’s time to get started. For those who are unfamiliar with the platform, it is similar to managing a social media profile that is aimed specifically at local businesses to improve search rankings and allow customers to leave reviews. Google has recently revamped the platform, and as a business owner, it is beneficial for you to keep up with recent changes. Learn more about the Google My Business 2023 updates and changes.

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Blog Digital Marketing

What Is The Timeline For Digital Marketing? | 2022

What Is The Timeline For Digital Marketing?

What is the timeline for digital marketing? This is a question that people and businesses seem to have trouble answering. Why? Because every business is different. There are also variables that need to be taken into consideration. It’s not as cut and dry as you may have hoped but we will be exploring some time frames, for different digital marketing actions, that you can use as a rule of thumb.

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Blog Business Strategy Digital Marketing Marketing Search Engine Optimization SEO

Top Tips, & Tricks for SEO Marketing 2022

Top Tips, & Tricks for SEO Marketing 2022

With 2022 right around the corner, digital marketing and advertising is going to continue to grow. We have put together some of the best marketing tips for 2022. In this article we will go over social media, Google My Business accounts, and mobile approaches.

Best Marketing Trends
Blog Business Strategy Digital Marketing Marketing

Best Marketing Trends for 2022

Best Marketing Trends for 2022

Help your business not just survive but thrive. Discover a couple of brand marketing trends and find out more about how your brand can incorporate the latest trends and innovations into your marketing strategy for 2022.

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How WebP Images Will be Used in Business in 2022

How WebP Images Will Be Used In Business In 2022

How will WebP images be used in business? Good question. One of the biggest technological challenges faced in business is the adoption of new technologies. If most people can’t utilize the new tech, whatever it may be, then the idea isn’t enough.