Social Media: The Unnecessary Necessity
“I don’t need social media to promote my company” yeah those are the words from some people who think that social media is stupid & a waste of time for their business. We are all living in a world where technology provides the easy-quick access to information. If you want to look for a place to eat, you go online and search the place. Also people look up social media channels to see visuals & if there is something that catches the eye. The Sunday brunch avocado toast with a mimosa on the side image that you see on your feed from a friend you barely talk to, gives you the push to get out of bed & join the rest of the foodie movement. All based from an image, so why do so many people think that social media is unnecessary to the growth of their business?
When the average internet user thinks of social media, it usually conjures thoughts of liking and sharing posts, funny/relatable/cool viral campaigns, and a network of friends and followers. What if I told you that there is a whole OTHER world to social media? Are you a startup or thinking about starting a business? There is a good chance you have already created social media profiles for your business. Did you realize that when your social media game is full optimized, it has the POWER to bring your business and brand to a whole new level of online presence? Social media optimization is simply using social media as a catalyst to grow your business online. Many new businesses and startups make the mistake of simply creating profiles and posting a few times. Think of social media as the new “storefront” or “front door” for your business.