Small Business Marketing Strategies for 2020 That Will Work For You
Small Businesses have many unique challenges that they face. You might be dealing with a limited budget, lack of staff, or no established customer base. One of the most key factors in growth is making sure that you focus on marketing and sales. We can say that after being in business for over 25 years. Even if your business is only a few years old, we’ll share small business marketing strategies for 2020 that will work for your business.
Google’s Update on Local Pack Search: Will This Hurt Your Local Business?
Google has recently come out with an update on Google’s local pack search. This is the Google Maps view on your devices. If you are not aware of the update, it will hurt your local business. There are many business owners who are not aware of this update, and it’s beneficial to you to learn about the update before your competition does. As a business, you can take this opportunity to get ahead of the SEO curve!
DIY and Pay Experts – It’s a topic a lot of people don’t want to talk about. With the rise of technology and the opportunities to create a business from your home people are adopting the concept of self-learning and “doing it yourself”. It’s easy to ignore all the businesses with years- even decades of experience under their belt who are available and ready to offer their services. These businesses are been ignored because there is a growing trend of individuals who go the “DIY” route wants to do things on their own – whether it’s web design or marketing.
Fill in the Blank: everyone needs a ________________________. It could be a doctor/plumber/hairdresser/pet groomer/dentist or an endless array of professions that fit your life. Everyone has several “go-to” people that handle any service that we need. When it comes to your business, there is a multitude of services that you need to be subscribed to, even just to keep it going on a day to day. Every business needs marketing, so why not choose ONE company that handles it all? Let’s be honest, in this business landscape, a full-service marketing firm is efficient for your business and more cost effective.
Do you cringe and get a funny look on your face when you think of SEO? Have you taken the time to fully grasp and understand Search Engine Optimization (or commonly referred to as –SEO)? Whatever your reason for not taking SEO seriously, let me warn you as of how crucial SEO is to your business and brand. There’s so much you can do besides just optimizing your website to improve your SEO, from posting more on social feeds to using backlink sites. Are your efforts in SEO failing to generate traffic or better yet sales? The connection between SEO and making more money is not always setup in a way that anyone can do the work.