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SEO Guide For Beginners

The Ultimate SEO Guide For Beginners

Welcome to the ultimate SEO Guide For Beginners! You are probably curious about what SEO stands for. Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results also known as “organic”. There are non-organic forms of SEO, which is paid or PPC (Pay-per-click) advertising. SEO is essential for any business – the higher you rank on search engine results, the more frequently a site appears in search results. In turn, this will lead to more visitors to your website.

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White Hat Vs Black Hat SEO: What’s The Difference?

In short, SEO is a race to the top result on page 1 of Google. Search Engine Optimization (SEO) is the process of improving the visibility of a website or web page in search engines. There are different routes that can be taken to get to the top of search results. Like any industry, there are a few “dirty tricks” that some marketers try to use to get websites to rank high. This is known as “Black Hat” SEO, which attempts to manipulate search engine results. In contrast, “White Hat” SEO follows the proper guidelines that search engines require.

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The Power of Social Media for Customer Service

Did you know that over 56% of consumers would rather send an instant message than call customer service?  Utilizing Facebook Messenger as a customer support channel is beneficial for both the consumer and the producer.  It allows customers to go about their day freely, rather than being placed on hold for an hour or longer.   Using Facebook Messenger as a support channel is also convenient and efficient for business owners.  Messenger allows you to create automated yet personalized responses.  Facebook Messenger even allows you to configure a response time.  This allows company pages to respond in a prompt time frame.

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How Can 404 Pages Be Beneficial For You?

Have you ever landed on a 404 page or “page not found’ and had no clue what it was about? Yes, this has happened to many. 404 pages appear when you follow a broken link or type a web address that doesn’t exist. If you own a website or blog, having a broken link creates a really bad experience for your readers. Time is everything now a days. You have a very short time to get someone’s attention.  Search engines view it as an indicator of low quality, which in turn is affecting your websites visibility & ranking. But don’t be discouraged, there are ways to make a 404-page beneficial to you.

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Google’s Update on Local Pack Search: Will This Hurt Your Local Business?

Google’s Update on Local Pack Search: Will This Hurt Your Local Business?

Google has recently come out with an update on Google’s local pack search.  This is the Google Maps view on your devices. If you are not aware of the update, it will hurt your local business. There are many business owners who are not aware of this update, and it’s beneficial to you to learn about the update before your competition does. As a business, you can take this opportunity to get ahead of the SEO curve!

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Are Your Social Media Pages Optimized?

When the average internet user thinks of social media, it usually conjures thoughts of liking and sharing posts, funny/relatable/cool viral campaigns, and a network of friends and followers. What if I told you that there is a whole OTHER world to social media? Are you a startup or thinking about starting a business? There is a good chance you have already created social media profiles for your business. Did you realize that when your social media game is full optimized, it has the POWER to bring your business and brand to a whole new level of online presence? Social media optimization is simply using social media as a catalyst to grow your business online. Many new businesses and startups make the mistake of simply creating profiles and posting a few times. Think of social media as the new “storefront” or “front door” for your business.

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Why Does SEO Matter To Your Business?

Do you cringe and get a funny look on your face when you think of SEO? Have you taken the time to fully grasp and understand Search Engine Optimization (or commonly referred to as –SEO)? Whatever your reason for not taking SEO seriously, let me warn you as of how crucial SEO is to your business and brand. There’s so much you can do beside just optimizing your website to improve your SEO, from posting more on social feeds to using backlink sites. Are your efforts in SEO failing to generate traffic or better yet sales? The connection between SEO and making more money is not always setup in a way that anyone can do the work.

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