Black Friday Marketing Tips for 2023: Strategies for E-commerce Success

Black Friday marketing tips for 2023, strategies for e-commerce success. With Black Friday online sales hitting $9.12 billion in 2022, the competition for Black Friday marketing success is fierce. To thrive in 2023, here are some key strategies to master Black Friday marketing.

Email Marketing

Email marketing remains a potent tool with a $36 ROI for every $1 spent. With over 4 billion daily email users, target your audience with personalized emails, including discounts for both new and loyal customers. Create urgency with concise email subject lines, personalize content, and address abandoned carts.