In 2024, email marketing is still one of the most powerful and cost-effective tools for businesses to engage with their audiences. Email marketing allows businesses to build lasting relationships, and drive sales. Even despite the rise of social media and other digital marketing channels, email still has staying power, unparalleled benefits – personalization, reach and return on investment (ROI). However, the email marketing landscape is constantly evolving. There are always new technologies, strategies, and consumer behaviors shaping the way we interact with our inboxes In this article, you’ll get the best email marketing tips for 2024.