Every so often at the Faceless office, we discuss the need and importance of customer service in business. We stress customer service to our clients and implement this into our own culture. Occasionally we share our frustrations from the customer perspective. During a trip to D.C. a team member told me their customer service frustration while they were in a high level global brand retail establishment, listening to a sales associate who was starting a fitting room for a customer. The associate asked if she should place the final items in the dressing room that was started. The customer said “yes, Thank You” where then the associate replied “No problem”
The infamous “snail mail” has gotten a reputation in the digital age as being an ineffective and outdated method of marketing. This couldn’t be farther from the truth. Direct mail; also known as Every Door Direct Mail(EDDM) is still very much alive. EDDM didn’t die in the digital and mobile landscape. Rather, it just evolved with the times. At Faceless Technologies, EDDM/direct mail is one of our top print products. When implemented correctly, EDDM still has the potential to target the right customers, ensure maximum ROI and produce results.
When the average internet user thinks of social media, it usually conjures thoughts of liking and sharing posts, funny/relatable/cool viral campaigns, and a network of friends and followers. What if I told you that there is a whole OTHER world to social media? Are you a startup or thinking about starting a business? There is a good chance you have already created social media profiles for your business. Did you realize that when your social media game is full optimized, it has the POWER to bring your business and brand to a whole new level of online presence? Social media optimization is simply using social media as a catalyst to grow your business online. Many new businesses and startups make the mistake of simply creating profiles and posting a few times. Think of social media as the new “storefront” or “front door” for your business.
In the last post, we discussed the changing landscape of social media behavior in 2018. Other businesses are integrating new tactics into their campaigns such as social listening tools and customizable chatbots. Take note, as your business depends on keeping up with trends in social media and social selling. In this section, we are going in-depth and looking at some of the challenges and consumer behaviors that you may be facing ahead.
Social Media Bahavior Challenges in 2018
Amongst the growth and potential of social media, there are a few challenges ahead on the horizon. There are a few major roadblocks in the way that may stunt growth. When it comes to planning your social media strategy, the key to avoiding any potholes is always be looking ahead for them.
Get ready, as massive changes are coming up in 2018 in social media. The social media landscape is always evolving, and it’s branching off into many different directions. Your business needs to grow by keeping up with trends in social media. As we move into 2018, social networks will continue to grow and dominate – connecting you to potential clients, customers and sales. You are the owner of a Facebook, Twitter, YouTube, Instagram account…..and so is your competition. This is your chance to get a more in-depth perspective into what 2018 has in store for social media. Take advantage of getting ahead while you still can.
If you had to guess, what would be the most up-and-coming businesses right now? Dog dry cleaning? Vegan restaurants? Probably not. What’s really booming right now is convenience. Everyone values their time. We still value basic needs: we need to satisfy hunger, security, and whatever is most important to you. Convenience is highly valued because it frees up time we would rather be spending doing any or all of those things. We already know a lot about convenience because our culture is very different than it was 100 years ago. Cars were just invented, and the modern person couldn’t imagine taking a horse to work. It would be a very long trip. Imagine not having your cell phone to inform your boss you’d be late because your horse broke his leg tripping over an old timey fire-hydrant. Yeah doesn’t sound so great. This is why conveniences like fast food chains and self-check-out stations in stores are so popular and increasing in demand. More things are becoming convenient other than fast food and technology. Health care is taking huge leaps in convenience, as we have things like CentraCare and nursing assistants that arrive right at your door, and even Healthcare counseling online.
What was your favorite Super Bowl Commercial and WHY? Don’t worry we will wait…
We broke down our favorite Top Five Super Bowl Commercials for you and why they made the top five. These are all the most unique and creative in comparison to other commercials in the 2018 Super Bowl, uniqueness and creativity being a large factor standing out amongst competitors in marketing.
However, that’s not the only thing these Top Five Super Bowl Commercials have in common. Let’s see if you can figure out the other factor these ads share in common.
What we see and what we feel are two very different things.
The first is an aesthetic experience; the latter is a psychological one. Good graphic design includes both. Designers need more than a basic understanding of psychology for their work to make a worthwhile impression. Now, you may think that you need to get a degree in psychology to create impressionable design. The good news is that it’s not necessary to get a doctorate to apply psychology to graphic design. Take this as a handy “crash course” on the role of psychology in design.
CEO’s are all prepping and researching. All working hard to make sure they stay in front of the next evolution of technologies for business and their industry. They are all going to be asking very soon:
What’s our A.I. strategy?
Artificial Intelligence could be one of the most technological advances in this century. It could transform every brand and industry with how business is conducted and experienced. A.I. become a major buzzword. However, this technology doesn’t necessarily need to mean quite what you think it does right now. What if A.I meant methods of automation were to be available for your business. With the initial programming concepts for market ready A.I., there would have to be a finite amount of processes or options, so a quantifiable decision could be made without question. Like inputting all the tables and amounts of seating in a restaurant and Artificial Intelligence could properly manage an equal spread of seating in the different sections that would run smoothly. Improving the customer experience on a variety of points through automation can improve businesses revenue. But is your business ready for this shift forward?