It’s not hard to see that video is a hot trend on the digital landscape – from Instagram Reel to TikTok. Videos and short clips have been dominating websites, social media feeds, and search results. It looks like in 2023, video will continue to be one of the dominant forms of media. However, what does this mean for imagery online, especially ads? Do users still want to see static image ads? Or does video capture more traffic than imagery?
We get asked this question a lot by our clients: “How much money do you make from social media? The truth is, there are several factors that can go into how to monetize your platforms. Social media is essential for businesses (just check out our past blogs on social media!). The good news is that in 2022 there are so many ways to make money from social media. Whether you are a business or an individual content creator, this guide will share some tips on how to find the best strategy for success.
Everyone loves a good deal on Black Friday. It’s the day of the year that really shifts the holiday shopping season into full gear. Black Friday conjures images of endless ads advertising insane deals in a hectic frenzy. It’s become an unofficial holiday for Americans but one that many of us have indulged in. However, not many Americans know the origin and history of Black Friday. As marketing experts, we have seen the lasting impact that Black Friday has had on commerce. Even though it’s not recognized as an official U.S. holiday, it is a massive day for retailers and shoppers.
For the past few decades, most images found on the internet have been in the form of JPEG, and even PNG to a lesser extent. Over the past few years you might have noticed a new image format appear on Google Search and websites – WebP. You may be wondering what the heck WebP is and why it has been creeping into internet image catalogs. In this article, we will go over WEBP Imagery How To Use It.
A year ago from now, you would have never predicted that Elon Musk of all people was going to buy Twitter. Or, you would have never guessed that Facebook was going to change its name to Meta. Yet, here we are. There have been volatile changes to both platforms – from its user base and its functions. Each platform has revealed the issues that were going on behind the scenes. If you’re a business or brand who relies on these platforms, you will want to learn about the current problems with Facebook and Twitter in 2022-2023.
Marketing is all about making connections. In 2022, relationships between you and your customers are more valuable than ever. Much like any relationship, it takes time to nurture and grow these relationships. So what is relationship marketing? Relationship marketing aims to maximize the lifetime value of each customer through building good relationships with them. We will take a closer look at the science behind building relationships for marketing and how to implement it in your own business.
“I saw it on TikTok” has become a common expression since the rise of popularity in TikTok. Tiktok exploded in popularity with users creating and sharing content like dancing videos, short tutorials, and funny clips. As a result, the video-sharing platform has become a global phenomenon. It has led to becoming one of the fastest-growing apps today. Despite its appeal mass appeal to a younger generation, ranging from teens to kids, it has become a widely used platform by adults. Find out how TikTok for adults is a powerful marketing strategy.
YouTube Channel Handles 2022. YouTube is launching “handles” to make it easier for viewers to find and engage with creators on the video-sharing platform.
How to categorize your business structure. When beginning a business, you must decide what form of business entity to establish. Your form of business determines which income tax return form you have to file. The most common forms of business are the sole proprietorship, partnership, corporation, and S corporation. A Limited Liability Company (LLC) is a business structure allowed by state statute.
Why you should start an online business in 2022. Everyone now a days does everything online. So why do you not have an online website yet? Online education has also become a popular choice.
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