Why Faceless Marketing is The Best Marketing Company in 2023

When it comes to marketing firms, no one does it like Faceless Marketing. Not to “toot” our own horn, but there are many reasons why we have been around for 25+ years. Our mission statement has always been that “Our success is solely dependent on the success of our relationship with our client, and the effectiveness we provide towards achieving their goals.” This mission statement defines who we are and how we look at the work we complete for our clients. Our mission has carried us throughout the past 25+ years and what makes Faceless Marketing the Best Marketing Company in 2023.

Best Marketing Company in 2023

Faceless Marketing is a top digital marketing company that offers a full range of marketing services. We offer a wide variety of services including (but not limited to): digital marketing, SEO, social media management, public relations, web design & development and multimedia. Our founder and CEO, Scott Richards shares some of his reflections on the past 25 years, the value that Faceless Marketing has offered to our clients, as well as what the marketing world will be like going into 2023.

Why Are You Called “Faceless Marketing”?

Scott: “With the growth of technology at the current advanced rate and the global business market linked together, we can complete every marketing function without being “face-to-face” with clients. We have become “Faceless”.  Additionally, we have adopted a “Flat World” approach without losing the importance of the client and their goals. We’ve done this while maintaining the highest level of customer service.

Expand More on the “Flat World” Concept?

Scott: “When we refer to a “Flat World” approach to business, we are referencing a book – The World Is Flat by Thomas Friedman. This 2005 book analyzed the globalization that was unfolding in the early 21st century. There has been a fundamental shift in both global macro and micro economic structures. The “world is flat” in the sense that competitive playing fields between industrial and emerging markets are leveling. The ability of broadband internet has been a major factor in leveling this playing field – it allowed for knowledge, work and communication to be delivered fast from anywhere”.

What Is A Full-Service Agency?

Scott: “As a full-service marketing agency, Faceless is a one-stop-shop for all marketing needs for a business. This ranges from SEO, social media marketing and more. When you work with a full-service agency, you’ll be assisted by a dedicated account manager who works with our internal departments. This streamlines communication. So, our clients don’t have to waste time with back-and-forth or corresponding with multiple agencies. Full-service marketing agencies allow you to streamline your marketing. This allows our clients to manage all their campaigns in one place.”

What Will Be the Biggest Challenges For Marketing Professionals In 2023?

Scott: “2023 will be an interesting year for marketing with its own set of unique challenges. Marketing is moving fast, which is why Faceless Marketing always has its finger “on the pulse”. We are keeping up with the latest trends in marketing and social media, some of which change weekly. In one day, we’ll open our TikTok feed and see constant clips filled with “Stranger Things” references all over the place. The next week, there is a new trend. Another challenge that marketers will see in 2023 is going to be training marketing teams. For firms, we are focused on recruiting and retaining great talent in 2023. In the fast-paced world of marketing, it can be challenging for leaders to find the time to train and develop employees. In fact, 30% of marketers say that team training was the biggest challenge of 2021. This will continue to be a challenge in 2023.”

Top Predicted Marketing Trends For 2023

We all have 2023 and this new year on our minds as the year is coming to a close. Marketing trends will come and go and we will be leveraging new technology and new ideas. Additionally, we are trying to keep up with an ever-changing consumer landscape. Companies can no longer rely on their “tried and true” strategies that worked for them in 2022-2023. 2023 will be an interesting year for marketing, and these are some of the top trends that will dominate:

  • Long-Term Influencer-Brand Relationships
  • Video-Based Content And Live Streaming
  • User-Generated Content
  • Voice Search Strategies For SEO
  • VR-Based Tools And Apps

Long-Term Influencer Relationships

Word-of-mouth has always been one of the best strategies. Individuals have always been more likely to purchase a product or service if they see that it is recommended by someone they know and trust. Influencer marketing involves a collaboration between a brand and an individual.  Even though this form of = marketing isn’t new to 2023, brands are going to create more authentic connections with their target audience by appointing long-term “brand ambassadors.”

Video-Based Content And Live Streaming

In 2022, video-based content was huge, and it will continue to be a key focus in social media marketing. It can capture a viewer’s attention for a longer amount of time compared to static posts. From TikToks to Instagram reels, marketers are using bite-sized videos to drive engagement and increase brand awareness.

User-Generated Content

User-generated content is the new “word-of-mouth” for marketers. TikTok trends and stories created by users are original and brand-specific, as they are created by consumers instead of brands. Anyone can create user-generated content. So, adding this tactic to a marketing strategy takes your brand’s authenticity to the next level.

Voice Search Strategies For SEO

Text is no longer the only aspect of search engines. Now, marketers are starting to utilize voice search as an SEO tool. Voice assistants were originally designed to answer simple questions like “Hey Google, what’s the weather today?” Now, they are starting to process more customized searches.

VR-Based Tools and Apps

Virtual Reality (VR) tools and apps will be a valuable marketing tool. It will allow brands to promote their products or services using VR technology and create a simulated but realistic experience. In 2023, expect to see innovative VR marketing trends from social media and tech platforms.

The Best Marketing Firm Keeps Up With Trends

At Faceless Marketing we are looking forward to 2023 and all that it brings. Part of what makes us great is keeping up with the top trends and strategies in digital marketing. We deliver the most up-to-date and highest quality knowledge to our clients and their campaigns.

Faceless Marketing Is A Top Multimedia Marketing Firm

At Faceless Marketing, we have helped countless businesses grow their brands – from planning to execution and optimization. As a marketing agency, we provide a full range of creative services, content creation, and data analytics.

As a top digital marketing firm, we stand by this mission. Reach out to Faceless Marketing for a quote or FREE consultation. Call 1-800-357-1299 or email info@faceless.marketing and check out our YouTube channel for more content.