We broke down our favorite Top Five Super Bowl Commercials for you and why they made the top five. These are all the most unique and creative in comparison to other commercials in the 2018 Super Bowl, uniqueness and creativity being a large factor standing out amongst competitors in marketing.
However, that’s not the only thing these Top Five Super Bowl Commercials have in common. Let’s see if you can figure out the other factor these ads share in common.
What we see and what we feel are two very different things. The first is an aesthetic experience; the latter is a psychological one. Good graphic design includes both. Designers need more than a basic understanding of psychology for their work to make a worthwhile impression. Now, you may think that you need to get a degree in psychology to create an impressionable design. The good news is that it’s not necessary to get a doctorate to apply psychology to graphic design. Take this as a handy “crash course” on the role of psychology in design.
CEO’s are all prepping and researching. All working hard to make sure they stay in front of the next evolution of technologies for business and their industry. They are all going to be asking very soon:
Artificial Intelligence could be one of the most technological advances in this century. It could transform every brand and industry with how business is conducted and experienced. A.I. become a major buzzword. However, this technology doesn’t necessarily need to mean quite what you think it does right now. What if A.I meant methods of automation were to be available for your business. With the initial programming concepts for market ready A.I., there would have to be a finite amount of processes or options, so a quantifiable decision could be made without question. Like inputting all the tables and amounts of seating in a restaurant and Artificial Intelligence could properly manage an equal spread of seating in the different sections that would run smoothly. Improving the customer experience on a variety of points through automation can improve businesses revenue. But is your business ready for this shift forward?
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