What Are Digital Marketing Strategies?

Today’s world is getting digital and more fast-paced than ever and you’re customers are spending more and more time online.  Digital Marketing is of the best ways to grow your business, no matter what industry or company size. If you’re a business, it’s probably safe to assume that you are already implementing a digital marketing strategy, even if it a small campaign. In this ever-changing digital landscape, things can quickly become overwhelming. If your goal is to grow your business, you may be wondering “what are digital marketing strategies for 2021”? Our digital marketing experts will tell you.

What Are Digital Marketing Strategies?

Marketing can be done both offline and offline. Digital marketing is marketing that is delivered through digital channels. These channels include:

  • Social medial
  • Mobile apps
  • Email
  • Websites
  • Viral Marketing
  • Search Engines

A digital marketing strategy is a plan for reaching a specific marketing-related goal through digital online channels such as search engines and pay-per-click advertising. This goal could be brand recognition, customer retention, or lead generation. Your goals should be achievable, and a marketing strategy takes into consideration what your business needs.

Digital Marketing Campaigns

The digital marketing strategy is the overall plan for your campaign. Think of a digital marketing strategy as a series of actions you take to achieve your marketing goals. A digital marketing campaign are made up of several moving parts. Your digital marketing campaign should consider your target market, include your approach, the actions you take, and your campaign goals.

Unlike offline marketing, digital marketing campaigns are much more robust, dynamic, and sustainable. It’s not as simple as putting up billboards around town. For instance, SEO (search engine optimization) is not something that can be applied from a single transaction. Rather, it is an ongoing process that grows over time.

The Best Marketing Strategies For 2021

In 2021, we are seeing a ripple effect from the pandemic on both businesses and consumers. Commerce and everyday life as we know it will be different. That being said, we want to make sure you know the best ways to market your business in 2021. This list contains strategies you might have heard of and new strategies to implement into your digital marketing campaign. Keeping up with new digital marketing strategies will give you an edge over the competition.

Video Marketing

This year, video marketing will be one of the most important marketing strategies, if not the biggest. Video Marketing will likely be prevalent for the next 5 years or so. It is strongly suggested that you take advantage of this powerful digital marketing strategy and use it in 2021. Here are just a few statistics on video marketing:

  • 72% of businesses say video has improved their conversion rate. (Wyzowl)
  • 70% of consumers say that they have shared a brand’s video. (Wyzowl)

Every business needs to integrate video marketing – whether you are a freelancer, small business, or corporation. You need to attract a visitor before you turn them into a paying customer. Internet users love videos – sharing, liking, and interacting with them.  

Video marketing has evolved and there are several trends that are gaining traction:

Live Video – Video is going live and many businesses have been using live video for interviews, product demos, behind-the-scenes reels, and events.

Casual Video – Social videos and casual videos are continuing to rise in popularity through 2021. There is no longer a huge pressure to produce a high-production video. Quality is still essential, but causal videos allow you to “loosen up your tie” and take a more laid-back approach.

Video SEO – Videos are becoming more search-friendly. Videos from YouTube and other sites have started to show up at the beginning of search engine result pages (SERPs). SEO optimization for video is more important than ever – which means adding titles, descriptions, keywords, and file names to videos.

Optimize For Google’s New Update

Google has been dominating search engines, and internet users are searching for things every day. The search engine is focusing on a more user-friendly experience – websites that load fast and do not leave you waiting, no unexpected changes in layout, and also page elements that don’t glitch.

Google is rolling out its new update in May 2021. This new update will combine the “Core Web Vitals” with existing search signals such as mobile-friendliness, safe-browsing, HTTPs security, and intrusive interstitial guidelines. This new update will impact overall search rankings.

Conversational Marketing

In 2021, communication with customers is becoming more conversational. With the rise of chatbots, many of these conversations are done via chat and are an instantaneous back and forth conversation. When consumers have a question, 82% want an “immediate” response.

This form of marketing is available on multiple digital channels- from website chatbots to Facebook Messenger. Conversational marketing fosters more of a more 1-on-1 real-time connection between you and your customers.

Use the Power of Local SEO

Local SEO is a digital marketing strategy that has become a staple for the past few years. Google My Business is now a powerful tool for businesses to establish credibility. Companies should be constantly updating their Google Business profiles. Your Google My Business profile is the first result that pops up on Google search, so it matters. In 2021, your Google My Business should be optimized for consumers – they can book appointments, get business hours and get directions fast.

Customer reviews are another huge aspect of localized SEO – having a high quantity of strong, reviews on search engines like Google and sites like Yelp and Facebook are essential. Potential clients and customers read your reviews to determine your credibility.

SoLoMo stands for Social-Local-Mobile – a new marketing approach used by small businesses. The rise of social medial platforms, mobile technology, and digital spaces has made it more important than ever for businesses to be seen online.

Today, digital marketing gives so much power to businesses. It can increase brand recognition, increased visibility in search engines, and lead generation. Just by reading this, you already have some knowledge over your competition. As digital marketing changes, there will be more strategies cropping up over time.

How can we help?  Faceless Marketing is a full-service printing firm that provides many business-to-business services you might not expect to find under one roof- everything from digital marketing to SEO and also private lessons. Just shoot us a message or call direct. Reach out to Faceless Marketing to get started. Call 1-800-357-1299 or shoot us a Message Here.