Understanding The Importance Of SEO In Digital Marketing And What It Can Do For Your Business

How many times a day do you find yourself searching something on Google? Though the infamous search engine doesn’t share its search volume, one can guess it’s a lot. In fact, Internet Live Stats estimates nearly 90,000 searches occur per second. As shocking as that seems now, the volume of search inquiries grow by 10% every year. With this in mind, it’s clear your customers are searching for something and you need to provide. As we dive into the importance of SEO in digital marketing, take notes and equip your business. All that it involves and contributes to your brand may shock you.

What Does “SEO” Stand For?

The acronym SEO stands for ‘Search Engine Optimization.’ Understanding what this means for your business can often be a make-or-break situation. SEO is the process of improving your businesses’ online presence to gain customer traffic. This is also known as un-paid or organic traffic for your pages versus paid advertising. In simple terms, it is best thought of as helping your website and business be found when people search. With the multitude of services and products available today, SEO ensures visibility when potential customers search within your market. All that magic happens on the search engine results page. This means search engines like Google should receive attention and focus. Having SEO as a key part of your digital marketing strategy is crucial to help search engines find, crawl and index your website into search results. If you’re still unsure about the meaning of SEO, check out our blog.

The Importance Of SEO For Visibility

As mentioned previously, one of the most important functions of SEO is increasing visibility. Making it easier for potential customers to find you when searching for something in your market should be paramount. After all, if someone is not able to see or find your business, how will they know you exist? Another aspect that visibility is related to is your page rank. Page rank is the order in which results appear when you search on a search engine. The goal of course is to rank as high as possible. This is because the higher you rank on a search engine result page (SERP), the more likely you’re clicked on. With increased SEO efforts comes higher ranking and better visibility. When you consider the fact that 71.33% of searches result in a page one click, this effort is important.

SEO and Web Traffic

Another product and goal of SEO is increased web traffic. This is very closely tied to visibility. When you gain a visible spot on a SERP, it exponentially increases the ability to receive traffic. For those people who use the first ranking page, the first 5 results account for 67.60% of clicks. That being said, if you want more traffic to your website through a search engine, then you need SEO! Good content and practices will help you rank in higher positions.

Establishing An Authoritative Presence

Having authority is an important and relatively new concept in SEO. Nonetheless, it’s becoming increasingly important to search engine results because of the growing importance to customers. Being known as an entity of authority has many meanings. Basically, your company needs to be viewed as high quality, trustworthy, relevant, and valuable to consumers. With growing authority, comes higher ranking. With this in mind, more prospective customers will come to highly regard your products.

Nowadays, consumers tend to research products and services online before they make a purchase BazaarVoice shows. With great SEO practice, it’s better for customers to find your business online during each of the stages of this research process. Ensuring your brand is easily discoverable and a reputable business converts interested researchers into paying customers.

Importance of SEO For The Visitor Experience

Using the previous topic as a spring board, you must also ensure consumers have a great and memorable experience. Take careful time making great content and optimizing your business’ website. Using on-page SEO also improves the usability of your site, creating a seamless and helpful visitor experience. Many other factors can also contribute to this factor. Responsiveness and page loading speed are included here. By taking each into account, you make usability more inclusive. Though mobile search is growing, ensuring those who visit via laptop or desktop can easily navigate is also important. Focusing on the page load speed, reduces bounce rate and encourage visitors to spend longer on your site. Many consumers lose interest with longer load time, increasing bounce rate and the lowering conversions.

SEO Can Supplement PPC Campaigns

Most digital marketing professionals will agree that SEO in conjunction with PPC (pay per click) campaigns is the key to success. In fact, a higher PPC quality score can reduce the cost per click and help your ads perform better. This in turn makes advertising dollars work harder for your investment. When you use SEO, this can improve the quality score of your PPC campaigns. In this way, one can see how these two digital marketing strategies work hand in hand. Furthermore, SEO works to improve the efficacy of your ads and can improve traffic in this manner. If you also practice retargeting, SEO can build upon these efforts and boost brand awareness.

The Importance Of SEO In Digital Marketing For Business Growth

At the end of the day, the ultimate reason SEO is essential is because of what your business can achieve. SEO helps you get seen, build better relationships with customers, improve their experience, and so much more. With the edge it permits over the competition, you gain increased conversions, customer loyalty, and more growth for your business.

Faceless Marketing

The importance of SEO in digital marketing is pivotal for promoting and advertising your business online. If you’re looking for SEO services, Faceless Marketing has you covered. We are devoted to helping your business become successful. Don’t allow your business to stay in the dark anymore. Promote and highlight your business online with Faceless Marketing. Employ the professionals with  years of training and experience. Ask us any questions you might have and see if we can help your business in a way that makes sense to you. Review other blogs we have written on SEO by clicking here.  Faceless Marketing is the marketing firm you can depend on to give you the best results and greatest ROI. Reach out to Faceless Marketing for a consultation today. Get a FREE quote on any of our services from SEO to web design and printing. Call 1-800-357-1299 or Shoot us a Message Here.