Drip Marketing Campaigns Guide for Email Marketing

Email newsletters are the perfect way to keep your subscribers in contact with the latest developments in your business. But there’s a major drawback. New subscribers only see the latest email announcements and never the older emails you’ve sent out. Plus, it’s hard to keep track of new subscribers, current subscribers and old subscriber’s activity. In this instance, Drip Marketing Campaigns come in to play to help do just that.

Drip Marketing Campaigns are one of the easiest ways to make more sales to your business.

To put it simply, drip campaigns are a series of emails that are set to automatically send at set intervals over a period of time. You’re going to “drip” your message to your audience just a little bit at a time.

Drip Marketing Campaigns are also referred to as automated email promotions, life cycle communications, autoresponders and marketing optimization. An effective marketing strategy that sends prewritten messages aka “drips” to prospects and customers over a certain period of time.

MailChimp

Email Marketing platforms such as Mailchimp make it easy to send out a series of automated emails. Here is an example of a simple drip campaign:

• Email 1: Thanks for signing up. Here is a link to some free stuff
• Email 2: Struggling with x,y or z? Call us, and we can help!
• Email 3: Here is a great story from a client!

Drip Marketing Campaigns with automated emails send out messages after certain “trigger” actions such as first-time subscribers. You don’t want to keep track of who signed up and when they signed up. Then attempt to create different lists to send all those emails yourself. That is A LOT of unnecessary work that can be automated by platforms like mailchimp.

There are two things that separate drip campaigns from other varieties of database marketing:

Automated emails become available to a number of subscribers, based on a few factors. For instance, on things like their status and behavior, whether they’re first-time subscribers or even the birthday of current subscribers. Then these events are activated, automatic notifications can be sent. Email marketing is the modus operandi of most drip campaigns but other types of platforms can also be used.

Research shows that running a drip campaign on a segmented roster can produce 18 times more revenue to companies and leads that are tracked over time will allow 47 percent larger purchases. But the real magic of drip sequences is that they’re helping you build trust with your audience. Instead of blowing up everyone with the same campaign, you can put your subscribers into different funnels. You can run campaigns to reward your best customers. Educate your prospects. Welcome new customers or promote certain pieces of content. It’s more relevant, so it feels more personal.

How to Nurture Leads?

Lead nurturing is one of the most common types of strategies most companies use to cultivate relationships with their members. A lead nurturing program helps companies and their members through every phase of the consumer experience.

Marketo describes lead leadership as “personalized, responsive, and able to listen and adapt to consumer behavior in real time.” Focusing on listening to the needs and wishes of their customers and sharing the information and feedback they need.

It’s a way to hold your customers hand and take them on a trip until they’re ready to buy.

As you provide valuable content to your list over time, you will be perceived as their “go – to” source. And when buying a product like yours becomes a must, they’d notice you first — even if time had passed. And the fact is, most of the leads are likely to fall into this category.

Lead Nurturing

According to Marketo, 50% of the leads are not ready to buy right away. So, if you’re sending out marketing emails to advertise your brand, you’re losing money. Half of your customer base aren’t ready to buy.

Lead nurturing often reduces the price per customer. It produces 50 times more sales-ready leads at 33 percent lower costs. Instead of exhausting your marketing budget, attempt to get more leads across the edge of the funnel, by improving your revenue without investing more money. Best lead nurturing strategies contribute to an emotional journey from “knowledge” to “decision.” Lead Nurturing has four aspects of influencing lead nurturing.

Four Aspects of Influencing

Trustworthiness.  

One of the greatest benefits of lead nurturing is the ability to build confidence with a wide range of candidates over a short period of time. Trust is built in a number of ways. Personalized Content and Information are the two main “triggers” for trust. Furthermore, shows you are a leader in your industry.

Relevance. 

Content and information that is unique to your customer base is what relevance is all about. Being able to give your customers what they want and when they want it helps keeps you relevant in your field. When you miss the mark and send out the wrong type of content, or email that doesn’t suit your consumers path, you start to lose their attention. Even so, your prospects may think that you don’t really “respect” them. so, If they think you don’t get them, they’re not going to buy your services. You will add significance to your lead nurturing chain by segmenting and pacing your communications to the right people at the right moment.

Multi-channel strategy. 

If you have a lead on your email list, your consumers are more likely to follow you through your other social media channels. Each time a lead interacts with your business, they want to feel sort of an “experience”.  What’s more, if that connection feels like it’s broken through different channels, it reduces the level of trust that consumers have in your brand.

Measurability.

Like any marketing campaign, you need to have clearly defined metrics so you know exactly what ‘performance’ or ‘failure’ is. It’s important to track open rates, click-through rates, and increase sales conversion rates for all the different lead categories so that you can see exactly how well the strategies are doing.

As marketing efforts grow and consumers become more individualistic in purchases. Brand attention span shrinks, the need for successful nurturing strategies continue to escalate. If your business isn’t leading the way, profitability is likely to be lost then income and growth opportunities wasted.

Use Drip Marketing Campaigns in email marketing to grow your subscribers and increase revenue to your business. Our marketing experts have worked with various of businesses – large and small to develop their customer base and number of subscribers. Reach out to Faceless Marketing for a quote or FREE consultation. Call 1-800-357-1299 or Shoot us a Message Here.