The Best Lead Generation Strategies For 2021
Lead generation, or customer acquisition, is a hot topic right now and there are a few things you should know. These are some of the best lead generation strategies for 2021. First, you’ll want your lead generation strategy to be multi-faceted. What does multi- faceted lead generation mean? The simplest way to define a multi-faceted lead generation strategy is just to say that it is assorted or diversified. So, you’ll want to diversify your lead generation, or customer acquisition, strategy by using multiple lead generation tools. For example, you don’t want to solely rely on Facebook Followers to turn into leads or customers. That would be like Wal-Mart only using radio ads in hopes to bring in new customers. Doesn’t sound like a great strategy, does it?
The Best Lead Generation Strategies Using Social Media
Keep in mind that the best strategy for one business may not be the best strategy for another business. You can try a few strategies to see how they work for you and replace them with different strategies if they don’t perform well. The best lead generation of 2021 begins with social media and the internet. Your website, Facebook, Instagram, and Twitter etc. are great lead generating tools that every business, big or small, should utilize. Not only do these social media channels offer advertising, but they also offer people the option to follow, engage with, and contact your brand. With a little bit of effort, you can re-direct people to your products or website, or from your website to your social media channels. This also allows you to collect new lead email addresses and turn those new leads into customers.
The Best Lead Generation Using Email Campaigns
In conjunction with your social media presence and efforts you can attempt to collect email addresses via a “subscribe” option on your website. This is definitely a top competitor for the best lead generation strategies in 2021. Most of us have seen this option on other websites, usually offering an incentive in exchange for your subscription to their email list. With a list of emails, either from new subscribers or past customers, you can target your audience with newsletters, updates, special offers and email marketing campaigns. The more emails you collect, the better your chances are of turning those leads into customers. Especially if you craft high quality and interesting email content. You can find out how to run an email campaign here.
Incentive and Referral Based Strategies
An incentive based, lead generation, strategy may work well too. Word of mouth advertising is still crucial in the digital age. Referral programs may have become even more popular in recent years, thanks to the internet. If you run an online business, you can create a special code for customers to share with others. When someone comes to your website and uses one of these special codes, they will receive a percentage off their purchase and the person whose code they used would also receive a credit to their account.
You can do this with a brick-and-mortar establishment as well by setting up a membership program, rewards program, or loyalty program etc. If you have a new customer that comes in and says they were referred by a friend, you can easily collect the phone number, rewards number etc. of the existing member and credit their account for the next purchase they make. This also presents an opportunity to turn that new customer into a rewards or loyalty member etc. thus continuing the cycle and expanding your customer base.
The Best Lead Generation Strategies Using Physical Mail
This next strategy may seem a little outdate but it it still on top for the best lead generation strategies. I personally know someone who is currently reaping the rewards of direct mail. Sure, it seems odd because of all our technology now, but depending on the type of business you own, direct mail might be well worth a shot. The key here is to send out compelling and valuable offers, instead of sending unsolicited mail to a “current resident”.
If you take a more selective approach to the direct mail strategy, you can invest more into the physical flyer or piece of mail you send and offer better incentives. Direct mail seems to be unusually successful in areas like landscaping, pest control, and other service-based businesses. They are relatively cheap to send, even in amounts of hundreds or thousands at a time. If executed well, you could see a very nice influx of new leads, customers, or clients.
Optimize Your Website and Use CTAs
Even if you own a brick-and-mortar business, it’s vastly important to also have a website. Not just any website, but a well-executed, well designed, and fast loading website. However, you don’t want a website just for the sake of having one. It should give your visitors all the information they need to know, the five W’s, who, what, when, where, and why. When done in a compelling enough way, you can turn visitors into customers. If you’d rather drive clients through your website to your physical location, you will use CTAs. CTAs are “Calls to Action”.
A good example of this would be to have a “Contact Us Now!” button that takes them directly to your phone number and contact info, maybe even a map of your location. You should always offer your location on your website and try to drive customers to that location if you want them to come in and purchase a product or service. Having this information also offers legitimacy to your brand. You can learn more about keeping your website up to date and optimized here.
It may also behoove you to learn a little about SEO (Search Engine Optimization) and put it to work for you and your website. This will make sure that your efforts on your website are picked up and places proportionately on serch engines like Google and Bing. You can learn more about SEO here. By utilizing two or more of these strategies, you will become a multi-faceted lead generating machine. This is important because it assures that you’re never down and out if one of your lead generation channels fails to generate enough leads. The more lead generation avenues you utilize, the more successful your business will be. In this aspect, it is true, it’s better to have too many rather than not enough.
Here at Faceless Marketing, we develop engaging websites that speak clearly and directly to your target audience. Our compelling designs showcase your brand personality and key attributes. We build or improve business websites, so they are easy to use, both internally and client-facing. You save time managing your site and take potential customers from interested to engaged.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They will not find your website appealing, which deters them from your page. You will miss out on leads because they will leave your page for a competitor’s page. Marketing moves fast, but so do we. Our marketing experts have worked with many businesses – large and small to develop their customer base and number of subscribers. Reach out to Faceless Marketing for a quote or FREE consultation. Call tel:1-800-357-1299 or email firstname.lastname@example.org.