What we see and what we feel are two very different things.
The first is an aesthetic experience; the latter is a psychological one. Good graphic design includes both. Designers need more than a basic understanding of psychology for their work to make a worthwhile impression. Now, you may think that you need to get a degree in psychology to create an impressionable design. The good news is that it’s not necessary to get a doctorate to apply psychology to graphic design. Take this as a handy “crash course” on the role of psychology in design.