Did you know that over 56% of consumers would rather send an instant message than call customer service? Utilizing Facebook Messenger as a customer support channel is beneficial for both the consumer and the producer. It allows customers to go about their day freely, rather than being placed on hold for an hour or longer. Using Facebook Messenger as a support channel is also convenient and efficient for business owners. Messenger allows you to create automated yet personalized responses. Facebook Messenger even allows you to configure a response time. This allows company pages to respond in a prompt time frame.
Every so often at the Faceless office, we discuss the need and importance of customer service in business. We stress customer service to our clients and implement this into our own culture. Occasionally we share our frustrations from the customer perspective. During a trip to D.C. a team member told me their customer service frustration while they were in a high level global brand retail establishment, listening to a sales associate who was starting a fitting room for a customer. The associate asked if she should place the final items in the dressing room that was started. The customer said “yes, Thank You” where then the associate replied “No problem”
CEO’s are all prepping and researching. All working hard to make sure they stay in front of the next evolution of technologies for business and their industry. They are all going to be asking very soon:
What’s our A.I. strategy?
Artificial Intelligence could be one of the most technological advances in this century. It could transform every brand and industry with how business is conducted and experienced. A.I. become a major buzzword. However, this technology doesn’t necessarily need to mean quite what you think it does right now. What if A.I meant methods of automation were to be available for your business. With the initial programming concepts for market ready A.I., there would have to be a finite amount of processes or options, so a quantifiable decision could be made without question. Like inputting all the tables and amounts of seating in a restaurant and Artificial Intelligence could properly manage an equal spread of seating in the different sections that would run smoothly. Improving the customer experience on a variety of points through automation can improve businesses revenue. But is your business ready for this shift forward?
There is an increased amount of traffic during any holiday, both physical and digitally. In turn, this means that you will be getting more visitors to your website. Is your website easy to navigate, contain all the information that your customers are looking for, quick-loading, mobile-friendly, and easy to find on local searches?