Marketing Trends for 2020
As we are moving into a new decade, there will be new changes in SEO, marketing, and social media. With all the advancements in Social Media Marketing and Advertising, the main question that rises is how we can push forward Social Media Marketing in 2020 and successfully engage with our consumers and audience. There will be new trends in 2020. Conversely, this means that some SEO tactics will become outdated. Here is out forecast for the Marketing Trends for 2020.
How voice search will take over in 2020
The biggest change coming next year for the SEO and Marketing Trends for 2020 is the growth of voice search. Let’s keep in mind these statistics:
- 31% of smartphone users worldwide use voice technology at least once a week.
- 50% of all online searches will be voice-based by 2020.
- 55% of U.S. households will have a smart speaker by 2022
If you’re not worried yet, You ought to be.
Let’s say you’re using your smartphone on your desktop or speaker. If your links appear on the first page of Google Search results, that is good enough. However, it’s not enough when it comes to a smart speaker. When it comes to voice search, only one search result matters. That result needs to be YOUR business. If it’s not, you’re going to lose big time.
Here are a few things to make sure you have to stay ahead of the wave that is disrupting the SEO world next year.
–Focus on the long-tail keywords. When you create content, think about the questions your readers have and how they will ask them. These are the phrases you’re supposed to aim for.
– Make sure that your title tags and headers pose the exact Keyword phrase question as a keyword search. For instance, if your post is “The Definitive Guide to School-Life Balance” and you want your excerpt (snippet) to answer the question “What Is School-Life Balance?” Make your title tag, which doesn’t have to be the same as your headline tag. After which repeat the question in your first header and answer it immediately.
-Respond immediately to the question. The average length of the paragraph in the snippet shown is 40-60 words, so be sure to answer your keyword question as clearly and briefly as possible.
Social Media Platform changes and additions
Tik Tok & Anti-marketing marketing
Advertising and Generation Z don’t mix well. 51% use ad-blockers while browsing. This means that methods of Social Media Advertising (SMA) and Search Engine Advertising (SEA) used on previous generations just won’t work.
To connect with them, you’ve got to be less intrusive. It goes back to the sense of community that they all want to feel. These tech savvy social media millennials want to engage with brands on their level. So, when you’re building brand stories that can relate to your community, you’ll come out on top.
TikTok is an ideal platform to do just that. Big brands are building their own channels on the platform, with content suited for TikTok’s audience. For some it’s already paying off. The NFL joined the platform in September 2019. Since then they have gained more than 541k fans from advertising alone.
The NFL has mastered the art of content creation specifically for the TikTok platform.
Social Media Marketing Trends 2020
Content Marketing
“Content is King” has been the adage of digital marketing for years. This appears to be valid as we step into 2020.
High-quality content helps show your experience and interact with your clients from a point of professionalism. Your content is also what search engines offer internet searchers. So, continuing to produce high-quality content is a necessary to stay relevant in your industry.
Web Design Trends 2020
Here are the Web design trends to look forward to in 2020:
- Oversized lettering
- Animation
- Asymmetric Layouts
- 3D Design
- Split Content
- Custom Images
- Parallax Web Design
- Hidden navigation
- Full-Screen Forms
- Voice User Interface (VUI)
Keeping up with the 2020 web design trends will help you stay ahead.
Bold typography
Bold typography, or Oversized lettering, is becoming more and more common, as website owners are trying to simplify web design as much as possible.
Huge typography has some colorful advantages. For instance, large typography on the main page of your website, will draw attention to your brand name or business objective. Visitors will clearly remember what was written boldly and are more likely to visit your website again.
Background video
Moving graphics in different shapes and sizes has always been prominent in web design. Background video is the latest of these trends. Animation instead of a static backdrop brings the website to life and makes viewers interact longer — or at least long enough to watch the entire film.
3D Design
Another exciting theme for 2020 is the use of 3D elements. The value of 3D graphics has already been recognized in the computer and film industries, and web design is not lagging behind! The use of 3D modeling is more stimulating and will increase the brand’s attention.
Video Content
Your customers will respond well to visual content, making video a crucial digital marketing resource in 2019. And it will continue to be essential in 2020 and possibly beyond that.
Live video stories are another aspect you don’t want to overlook. On average, live videos on Facebook Live and Instagram Live have the viewers watching three times longer than those registered. Regular streaming time for Facebook Live content has quadrupled in a single year, generating six times as many connections as typical videos.
Marketing Predictions in 2020
Conversational Marketing
Conversational advertising is a model of reaching consumers in real time, identifying their desires and logically connecting them to solutions. It has traditionally taken the form of live chat or inbound phone support but is rapidly moving in the direction of chatbots.
In the age of the Internet, users have accommodated fast-paced, social lives with quick communication and personalization. Such practices are in contrast with some of the more traditional marketing outlets that selectively inform customers what they need, but not even when they need it.
42% of people expect an immediate response (within 5 seconds), and 36% expect a response within 5 minutes.
In 2020, we expect more and more businesses to use conversational marketing tools to satisfy their consumers ‘ needs to keep up with digital marketing patterns.
A lot is going to change next year. The SEO Marketing Trends for 2020 are enough to keep any marketing guru on their feet, let alone a business owner. If your business isn’t leading the way, it’s only a matter of time until you fall behind the pack…..
Marketing moves fast, but so do we. Our marketing experts have worked with many businesses – large and small to develop their customer base and number of subscribers. Reach out to Faceless Marketing for a quote or FREE consultation. Call 1-800-357-1299 or Shoot us a Message Here.
