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November, 2022

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Advertising Blog Marketing

The Origin And History Of Black Friday

The Origin And History Of Black Friday

Everyone loves a good deal on Black Friday. It’s the day of the year that really shifts the holiday shopping season into full gear. Black Friday conjures images of endless ads advertising insane deals in a hectic frenzy. It’s become an unofficial holiday for Americans but one that many of us have indulged in. However, not many Americans know the origin and history of Black Friday. As marketing experts, we have seen the lasting impact that Black Friday has had on commerce. Even though it’s not recognized as an official U.S. holiday, it is a massive day for retailers and shoppers.

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Blog SEO Web Design Web Development

WebP Imagery: How To Use It

WebP Imagery: How To Use It

 For the past few decades, most images found on the internet have been in the form of JPEG, and even PNG to a lesser extent. Over the past few years you might have noticed a new image format appear on Google Search and websites – WebP. You may be wondering what the heck WebP is and why it has been creeping into internet image catalogs. In this article, we will go over WEBP Imagery How To Use It.

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Blog Social Media

Problems with Facebook and Twitter in 2022-2023

Problems with Facebook and Twitter in 2022-2023

A year ago from now, you would have never predicted that Elon Musk of all people was going to buy Twitter. Or, you would have never guessed that Facebook was going to change its name to Meta. Yet, here we are. There have been volatile changes to both platforms – from its user base and its functions. Each platform has revealed the issues that were going on behind the scenes. If you’re a business or brand who relies on these platforms, you will want to learn about the current problems with Facebook and Twitter in 2022-2023.

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Blog Customer Service Marketing Strategy

What is Relationship Marketing?

What is Relationship Marketing?

Marketing is all about making connections. In 2022, relationships between you and your customers are more valuable than ever. Much like any relationship, it takes time to nurture and grow these relationships. So what is relationship marketing? Relationship marketing aims to maximize the lifetime value of each customer through building good relationships with them. We will take a closer look at the science behind building relationships for marketing and how to implement it in your own business.