Search Engine Optimization (SEO), SEM and PPC
We know exactly what it takes to create an online buzz. Now that you have a website (if you do). What is it saying? What Action is it Driving the person viewing it to do? Any?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results.
Other forms of search engine marketing (SEM) target paid listings. Our team is highly trained and constantly keeping up with all the ever changing algorithms within the process to keep your site visible. If you cannot be found by your target market, then your competition will earn their business. We specialize in preparing the exact results you want on all your search engine marketing. Not one penny is spent reaching the wrong target market.
In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. This gives a website its online presence.
Search Engines Are Major Gateways
Search engines are the primary gateway to success. The number of products released every day has increased. It comes as no surprise that around 90 percent of the people check product reviews before vouching to buy the product. If the global demand is high, the customer will purchase a product or a service. In this digital age, customers buy everything on the internet.
As many as four out of five customers search with local intent. For this reason, SEO will have to be applied if your clients are region-based. Businesses need to adapt to the most recent tactics to reap the benefits.
A Constant Flow Of Free Traffic
Everybody is trying to find the holy grail of SEO and for a good reason too. SEO is the best type of traffic you can get (more on this later) but if done right, it will also be a free source of traffic. That’s a great value when you think of it, when you do SEO right and invest in it, there is a turnout with the traffic that your site will get.
As a digital marketing agency that also specialises in media buying, we know how quickly an ad budget can run out with paid advertising, but with organic SEO, all the traffic you generate will be forever free.
Unlike other forms of internet marketing, social media should focus on providing valuable content to your target audience that moves them to recommend your site to others.
As your social media firm, we’ll help you define which kind of user you should be targeting. and which channels to use to maximize your traffic and social media conversions.
If your Company is Invisible….Faceless Marketing can help.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search. These include image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. We can provide the necessary coding within the site while we promote your URL through various means and a variety of sources. From Search Engines to Blogs to Bulletin Boards all focused to your target market. Our highest level of SEO has a staff member re-submitting and entering online information every week to ensure the online visibility presence.
Our SEO services are based on what we know to be the most effective ways to bring more qualified visitors to your website through search engines. We employ the following SEO steps:
- Strategy & Initial Optimization – Our initial on-page SEO is everything the spiders see on your website that affects your rankings. Our process starts with a keyword discovery process that focuses on achievable primary keywords and “long tail” keywords. The approved keywords are embedded into your meta tags, which help Google and other search engines organize and rank information. The actual coding, style, positioning, and saturation levels also are relevant factors that are a part of our on-page SEO process.
- Ongoing Linking & Optimization – Link building builds “votes” to your website (in Google’s mindset). The more credible the votes, the more your rank increases. Rank affects both your “TrustRank” and “PageRank,” both terms coined by Google. Relevant and effective link building through partners, articles, press releases, bookmarking, Blogs, reference sites, etc., is one of the most important factors in your search marketing.
- Content Marketing – Through articles, press releases, blog posts,eBooks, webinars, landing pages, and more, we are able to enhance your digital “footprint” in your industry. Content is written for submission to industry channels and social news sites such as Digg, Reddit, and StumbleUpon, and is promoted through Facebook, Twitter, Google Buzz and LinkedIn, etc. Press releases are distributed via high-ranking paid releases through PRWeb, which opens the doors to thousands of industry targets, regional targets, syndicated feeds, AP News Wire, Google News, Yahoo News, eMediaWire, and more. Releases include keyword anchor text, an embedded image, social bookmarking features, and other SEO-related functionality. Reporting on page reads, impressions, search engine traffic, and search terms is included. (Advanced reporting and embedded video are available for an additional charge.)
- Reporting & Analytics – A very important part of your online success is to meet with experts and review your site analytics. As part of these programs, our experts will look at your traffic, the referring sites, keywords, which pages are working and which are not, and much more. We will discuss your current engagement plan and see if it needs updating or fresh ideas. We will also consider new strategies, techniques, trends, etc., and decide together what site enhancements may be needed to improve both traffic and conversions.
Social Media Optimization (SMO)
Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO (see above).
There are two categories of SMO/Social SEO methods:
(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos
(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles
Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO
Pay Per Click/Cost Per Click
Pay per click (PPC) is an internet advertising model used on websites, where advertisers pay their host only when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement, which directs one visitor to the advertiser’s website.
Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword. We are trained and have vast experience with how to maximize the SEM to achieve the goals you need to reach.
What We Offer
We have SEO packages that start at $99 a month that will increase your online visibility all over the web. We assign you a project manager and work with you until you are getting the results you need.
