Marketing doesn’t have to be rocket science. Luckily, there are some simple strategies that you can use to jumpstart your marketing. Even though we are still slow to reopen, there are still opportunities for growth. The world is always changing, but business doesn’t rest. If you don’t have a lot of time or funds for a marketing campaign, there are a few simple tactics you can use. Check out this simple guide to digital marketing for 2020.
What Is Digital Marketing?
“Digital Marketing” sounds like one of those online buzzwords you might have heard on a business blog. However, digital marketing is more than just industry jargon. Digital Marketing is defined as advertising that is delivered through digital channels. These channels include social media, applications, email, pay-per-click advertising, websites, and search engines.
To put it simply, digital marketing is the marketing of products or services that involve electronic devices. It has many different names – digital marketing, online marketing, internet advertising. Whatever you call it, the goal is marketing your company online.
We are all familiar with old-school marketing – radio commercials, billboards, and newspaper commercials. Internet usage has doubled in the past decade. This shift has transformed the way that consumers purchase products and interact with businesses. Companies are no longer constrained to a column in a weekly newspaper or a 3-minute spot on the radio. Businesses can now connect with internet users from across the globe anytime.
Simple Guide To Digital Marketing Strategies – The Basics
If you are new to digital marketing, there are a few basics you should know. Digital Marketing is an umbrella term with many different forms underneath it. Marketing is constantly evolving.
However, there are a few digital marketing strategies that businesses have been consistently using:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Pay-Per-Click Marketing
Search Engine Optimization (SEO)
Perhaps the most prevalent digital marketing strategy is SEO. Search Engine Optimization is the process of optimizing your website and content to ensure that it appears at the top of a search engine result for a specific set of keywords. The goal of SEO is to attract visitors to your website while they are searching for products/services related to your business.
SEO is your “bread and butter” when it comes to digital marketing.
- Cost-efficient – You don’t have to pay for every click
- Time-consuming- It takes time and effort to organically rank on a search results page
Content marketing is a fairly broad term but it goes hand in hand with SEO. The content you create is important in digital marketing. Content is used in many blog posts, videos, graphics, and more.
Content in digital marketing has many functions:
- Drives traffic to your website through clicks
- Educates leads and prospects about your products and services
- Builds a relationship between you and your audience
- Creates brand awareness
Social Media Marketing
Much like SEO, social media marketing is a low-cost, organic way to market your business. Facebook, Twitter, YouTube, and Instagram are among the most widely used social media websites. Also like SEO, it takes quite a bit of time and effort to see a return on your investment. However, in today’s digital landscape, social media marketing is a necessary necessity. The main goal of social media marketing is SEO. Your website must always be connected to your social media.
Make no mistake, managing company social media accounts is not a low-pressure job. In fact, there are 5 essential skills that you must have:
- Customer Service
- Computer and Internet Skills
- Attentiveness and Organizational Skills
- Writing and Grammar Skills
- Statistics Skills
In 2020, email marketing is still going strong. It is an essential part of digital marketing. Not only does it help you engage with new clients, but it also helps you maintain relationships with current clients. In digital marketing, email marketing has one of the greatest ROI’s (Return on Investment) of any digital channel. Everyone has at least one email that they check on a daily basis. That’s not even counting multiple emails they might receive.
Email marketing campaigns contain several moving pieces. This is the breakdown:
- Start with an email list – First and foremost, you must need an email list. Lead generation will help you generate those leads.
- Set up newsletters – there are many platforms that can help you get started with crafting newsletters and scheduling them.
- Use “lead magnets” to attract potential leads – Lead magnets are incentives that you can give away for free in exchange for a potential customer subscribing to your newsletter. Some easy and effective lead magnets include eBooks, webinars, free trials, free samples, free consultations, and discounts.
Pay-Per-Click (PPC) advertising is a part of digital marketing in which advertisers pay a fee each time one of the ads are clicked on. You pay for each “click” to your website, rather than earning it organically. Search engine advertising on Google Ads is also one of the most effective forms of PPC. PPC increases sales, generate leads and promotes brand awareness.
When it comes to PPC campaigns, there are a few things involved in the process:
- keyword research – keyword research for PPC is time-consuming but very important. Keywords are important in PPC campaigns
- A list of relevant keywords to your business
- A list of negative keywords – this improves campaign relevancy and reduces wasted time.
You NEED Digital Marketing
Digital marketing is necessary for every business in 2020. At Faceless Marketing, we’ve seen how digital marketing has grown businesses fairly rapidly, much more than traditional marketing. When it comes to marketing, it’s important to not keep all your eggs in one basket. Use our simple guide on digital marketing to diversify your efforts.
Every business has been impacted by the COVID-19 crisis – yours is one of them. The time to take action is now. Try our money-back guarantee marketing plan for your business. We will save or generate the amount that you have spent with us, or we’ll refund the difference. If we don’t deliver results, you’ll receive the difference between what you paid and what we’ve generated. Reach out to Faceless Marketing to get started. Call 1-800-357-1299 or shoot us a Message Here.