No matter if your website is going through an entire rebrand or you are simply just updating the blog posts that get the most traffic, you may be wondering how often you should be updating your website. I will give you the answer to this famous question straight. All the time! You should update your website at least once every day. Continue reading below to find out why it is important to update your website
Updating is important
Updating your website is a very essential part in the development and creation of your business and its brand. It is a way to keep your content up to date, keep your customers informed on new products and services, and improve your websites SEO value. It is normally ideal to update your website weekly and even daily is preferred.
That could be a minor change to the main content of your website or a new blog post. Whatever the update is, it is helpful to constantly make updates of any size. Updating your pages daily can help you in the long run because improvements can always be made to your website, which can only lead to growth and better rankings in search if you track your results.
SEO & Website Updating
Just like a website your digital marketing and SEO could need a nice refreshing update. If you do not update your website, it is sure to fall in the search engine rankings. Search engines regard websites with the most recent content as the most relevant to web users.
Your content might be gold, but if it is the same content as it was 5 years ago then search engine crawlers might not think it is as relevant anymore. Which can bring the ranking of your website on platforms like Google down? The redesign also gives you a chance to rethink your keyword targeting and the overall conversion rate of your website. The way people search and how the search has changed dramatically over the last few years, even truer with the explosion of smartphone devices now in use.
It is easy to update your own website
You should be able to update your website yourself. No problem! An up-to-date website based on a content management system such as WordPress makes it easier to manage, helps you to avoid any messy code and you simply write in what you want inside but in an organized fashion.
That way, you can personally add to or switch your content based on your specific goals, while constantly optimizing your website. The Web design industry is constantly working to improve itself. This includes keeping layout designs fresh, updating blogs, refreshing imagery, and pushing out timely promotions and advertisements.
Why is fresh content important?
The goal of a search engine is to provide users with information that best matches their search query. To determine the usefulness and accuracy of a given page, search engine algorithms will take into account a number of ranking signals.
These include the type and number of keywords and quality and freshness of your content. Fresh content could be a new page on your website or edit to existing content. Frequently updating your site however does not guarantee a higher ranking on search results. Freshness is just one of many ranking signals and any updates you do provide should add value for the user.
What are the benefits of fresh content?
Reviewing and updating your content on your site regularly can help provide you with many benefits,
- GOOD FOR SOCIAL MEDIA: Regularly updating your site helps to provide a new and regular stream of content for social posts. Social media enables content amplification and helps to drive traffic back to your site, which in turn benefits your SEO.
- BETTER USER EXPERIENCE: By providing informative and engaging content, you will build a base of loyal readers who will keep coming back for more. Differentiate yourself by offering unique content that users will not find anywhere else.
- Ongoing Improvement: By taking the time to switch to a GDD mentality, you have agreed to validate or kill any assumptions you’ve made about your website. You are probably already using A/B tests for your marketing materials. Now you’re just using them on your website to pave its way forward. Customers are essential to the design process of your website. The higher amount of customers you gather through traffic, the more improvement you will see on your website.
Who visits your website
Gaining valuable information about how you can better grow positive experiences for your customers or clients. Of course, a new way of thinking may come with some speed bumps, so be sure to create SMART goals for your new design method. Create a plan to return to your website as often as makes sense for your company and before making changes, share your data reports with your sales and marketing teams to make informed decisions about how to make your website stronger.
Getting the Best Results
In a 2017 survey conducted by HubSpot to highlight the impact of Growth-Driven Design, agencies around the world reported that on average, new sites were launched in 60 days with GDD, compared to an average of 108 days when using traditional web design.
In the same survey, agencies also reported that six months after launching, websites drove 14% more visitors, 16.9% more leads, and 11.2% more revenue when built with Growth-Driven Design rather than traditional web design. If you are unable to allocate monthly resources to rebuilding your website, find an agency that can help develop your site or marketing materials in a strategy that aligns with your ongoing goals.
How we can help you
A web site is the most important component of your company’s marketing plan. It is the central hub for your messaging efforts and should have all other marketing materials allocated to it. With our in-house designers, we recognize the fact that usability, functionality, visualization, and responsive. Mobile layout is four of the most important factors when designing interfaces or web sites. Using this strategy, we work with you to ensure that your messaging and marketing goals are realized with the designs we create.
Here at Faceless Marketing, we develop engaging websites that speak clearly and directly to your target audience. Our compelling designs showcase your brand personality and key attributes. We build or improve business websites, so they are easy to use, both internally and client-facing. You save time managing your site and take potential customers from interested in engaged.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They will not find your website appealing, which deters them from your page. You will miss out on leads because they will leave your page for a competitor’s page. Marketing moves fast, but so do we. Our marketing experts have worked with many businesses – large and small to develop their customer base and number of subscribers. Reach out to Faceless Marketing for a quote or FREE consultation. Call 1-800-357-1299