The Top 10 Questions You Should Ask Your Marketing Firm
So, you have decided to work with a marketing firm. Welcome aboard! You are one step closer to growing your business and entering an exciting phase of evolution. Many business owners hold misconceptions about what “marketing” entails. Or they do not know what to expect from working with a marketing firm.
Faceless Marketing has been working with businesses for 25 years. We’ve helped launch startups and also helped businesses soar to new heights. It is safe to say our company knows a thing or two about marketing. If you are new to working with marketing firms, we have created this guide to what you can expect. Read on for the top 10 questions you should ask your marketing firm.
Marketing moves fast. Faceless Marketing is a full-service marketing firm that specializes in digital marketing, SEO, social media management, and more.
The Top 10 Questions You Should Ask Your Marketing Firm
Business to Business is a relationship at the end of the day. In your initial consultation with our team, we will get to know each other on a deeper level. In a way, it is like a “first date”. You will want to ensure that Faceless Marketing is the right “fit” for your business. While we are working together, These are the top 10 questions you should ask your marketing firm:
1. Who are some of your previous clients?
2. What is included in my contract?
3. What is the billing process like?
4. Can you provide case studies that have demonstrated measurable results?
5. Who will be doing the work on my account?
6. Who can I call if I have an issue?
7. What does communication look like? How will meetings work?
8. What are the core values of your firm?
9. How will you report on progress over the span of months ahead?
10. What ways does your business make you stand out?
Who Are Some Of Your Previous Clients?
Every business is different, and they each have their own unique set of needs, goals, and vision. However, it is good to get a picture of the proven results from past clients. Keep in mind that previous clients may also be from different industries than your own. Although, a high-quality marketing firm has the capability of working with a vast multitude of industries. You can view our portfolio here to get a picture of some of our past clients and work.
What Is Included In My Contract?
Contracts will vary among different marketing agencies. At Faceless Marketing, your contract depends on what your business needs. An SEO campaign could take up to six months or a digital marketing campaign could take at least three months. Our firm offers flexible contracts for clients with hours that roll over into the next billing cycle.
What Does The Billing Process Look Like?
It is important to outline how the billing process will be handled in terms of the agency’s work. You should understand how the agency’s financial model looks like. This will allow you to also keep track of your own business’ bookkeeping and accounting. At Faceless Marketing, there is a monthly billing process that is outlined in your initial consultation.
Can You Provide Case Studies That Have Demonstrated Measurable Results?
Case studies can offer insights into a potential partner. As a service-based company, they should offer you a detailed report of their past work. In case you haven’t already viewed our portfolio, we also have several case studies on our YouTube page. Upon meeting with our team, you can also request any additional case studies.
Watch this case study of Dr. Lisa Cooney, one of Faceless Marketing’s many clients.
Who Will Be Doing The Work On My Account?
It is important to understand who will be working on your account. A full-service marketing firm will have several divisions. They might have separate teams for SEO, web design, and also graphic design. Sometimes, marketing agencies source out their work to other companies, contractors, or freelancers.
Who Can I Call If I Have An Issue?
When you are working with a marketing firm, you will have questions, suggestions, or concerns. Many marketing agencies (including Faceless Marketing) have a “point of contact”. A “point of contact” is like a “go-to” person that you can communicate directly with.
What Does Communication Look Like? How Will our Meetings work?
Once you establish who you will be communicating with, the next step is to outline a communication plan. This might include how frequently you communicate, meeting schedules, and where to meet. In the age of COVID-19 and social distancing, you might be more comfortable with virtual meetings. These can be done through Skype or Zoom.
What Are The Core Values Of Your Firm?
Ideally, you should work with a company that has values that are similar to your own. Are they creative and fun or firm and analytical? It sounds all too easy to dismiss this step. However, similar values are a core part of business relationships.
How Will You Report On Progress Over The Span Of Months Ahead?
You will want to know how long it will take for you to see results. A professional marketing agency will keep particularly good records, data, and analytics of your campaign. Remember that substantial growth does not happen overnight. It may take several months to see any results.
What Ways Does Your Business Make You Stand Out?
If they could describe their business in one word, what would it be? You will want to know what makes them stand out from their competitors. It could be their customer service team or their unique way of telling stories.
Working With A Professional Full-Service Marketing Firm
Your goal is to have a successful, collaborative relationship with your marketing firm. Think of them as an extension of your “team”. However, choosing an agency for your company is not a quick and easy process. As a business owner, you need to choose a company that represents your brand culture, vision, and goals. We have provided you with the top 10 questions you should ask your marketing firm. Although we have provided short answers, we want you to meet with you and get a better understanding of who you are.
[Are You Interested Form] Every business has been impacted by the COVID-19 crisis – yours is one of them. The time to take action is now. Try our money-back guarantee marketing plan for your business. We will save or generate the amount that you have spent with us, or we will refund the difference. If we do not deliver results, you will receive the difference between what you paid and what we have generated. Reach out to Faceless Marketing to get started. Call 1-800-357-1299 or shoot us a Message Here.
