Top 10 Ways You Can Market On A Shoestring Budget
Budgeting your business can be a challenge, but it doesn’t have to be. There are plenty of free and affordable options for businesses that are just starting off or working off a minimal budget.
1. Post amazing content on your blog
Your blog will be the foundation of all your other marketing efforts. It is where you direct visitors, nurture relationships and capture leads. Be sure to regularly post content that meets the needs and interests of your audience.
The information form your blog has the power to drive conversations. Make sure your blog is precise, and contains accurate information. Write your articles with authority, which will strengthen your credibility with your audience.
2. Create a Google My Business account.
If you want your business to show up in local search, a Google My Business account is a necessity. This will make sure your business is not only visible on search, but on Google Maps and Google+ as well.
3. Build a free (or cheap) email list.
Every business owner should have an email list! But when you are just starting out, you likely don’t want to commit to the monthly fee that many email management services charge. Fortunately, most offer a free option for businesses with smaller lists. For instance, MailChimp offers its service for free for businesses with fewer than 2,000 subscribers. And when you are ready to take things to the next level, aWeber starts at just $19/month.
4. Attend local networking events.
Check out local business events on, or see what events your local chamber or small business association is hosting.
5. Create a free Yelp listing.
If you are a local business, consider adding your business to Yelp. It’s free, and can be a great way to increase your visibility in the search engines.
6. Create a Facebook group.
Create a topical Facebook group that your prospects would be eager to join. Center it around a topic or theme, not around your business. For instance, a marketer could create a group called “Marketing Tips For Small Business Owners.”
Facebook groups are a great opportunity for your business to connect with like-minded individuals and customers who share the same beliefs. They foster a sense of community as well.
7. Create eye-catching business cards.
Making your business cards stand out from the pack can get you noticed at live business events. Faceless Marketing has some of the national leading creative designs available. We are currently running some of the best specials on Plastic Business cards nationwide!
8. Offer amazing free info on social media.
As a marketing strategist, I can’t leave this one out! Share valuable information with your social media fans and followers, and become a trusted expert in your industry. Wondering what you should share? Stay tuned to our write ups so that you can find out.
9. Take advantage of Facebook’s and Google’s free ad credits.
Facebook and Google are always giving away free ad credit vouchers. Take advantage of the free vouchers they offer and take PPC advertising for a test drive.
10. Make Sure your business is listed on a few Key High PR Ranking Webpages
www.yp.com )are great along with www.Manta.com and other business listing sites such as these. Start here and contact us for a couple more for free ( send an email to email@example.com with your domain, business name and number and we will send you right back at least 5 additional links you should be using at no cost to you)and Yellow Pages (
BONUS. Remember your brand is always open.
Understand that the experience your customers get from working with you is always on. So Have your answering service for after hours calls or your auto –reply for emails bring a smile to someone’s face. We liked this idea we saw once that said “We’re Sorry. We are so exhausted from giving such great customer service that we needed a little sleep. Leave us your info and we will get back to you in the morning when we are nice and refreshed!”