So you’ve realized that your business is in trouble. The good news is, that it can be saved. Marketing can save your business and we will tell you how. First, you’ll need to pinpoint how the issue started. Did you notice a lack of web or foot traffic? Customer dissatisfaction? Dwindling numbers? In order to save your business from closing, we must first understand why it’s struggling. It could be for several reasons.
Every Business Needs Marketing
If you’ve read our past blogs, you would know that every business needs marketing to survive and thrive. There is an alarming number of business owners who believe that they don’t need marketing. This couldn’t be farther from the truth. There isn’t a business in the world that doesn’t need marketing or advertising. When business owners think of marketing, they only think of promotion and advertising. Marketing actually encompasses many facets: product development, public relations, company culture, reputation management, and more. We’re only scratching the surface.
What is Online Marketing? It is an umbrella term – includes E-mail Marketing, Social Media Marketing, Digital Advertising, Content Marketing, Local Digital Marketing, Web Search and Optimization, Inbound Marketing, Lead Generation, etc.
Types of Marketing Your Business NEEDS
If you find yourself asking why your business is failing, there could be critical areas that are missing. There are a few types of marketing that every business NEEDS in 2020. If your business is not using these types of marketing, you will fall behind.
A Company Website
Our world is digital. Approximately 70-80% of people conduct online research on a company. A website is a bare minimum that your business needs. It is your platform for how to communicate with customers and share your products and services. If you don’t have a website, that is a huge disadvantage to your business.
However, simply having a website isn’t going to grow your business. Have you noticed a dismal amount of website traffic? The presentation and usability might have something to do with it. 94% of first impressions are related to your website’s design. Users (and potential customers!) want to visit and stay on websites that are visually pleasing. Also, they want to visit websites that are easy to navigate and load on mobile platforms. There is a difference between web design and web development. You can read more about that here.
As we mentioned, a company website isn’t enough for marketing. No one is going to your website simply because it exists. Rather, user traffic needs to be directed to your website. Users will be able to find your website because of SEO. SEO (search engine optimization) is the process of improving the visibility of a website in search engines. Optimal SEO includes choosing the best keywords. Keywords are everything when it comes to SEO. Failing to use the right keywords is one of the reasons why businesses fall behind. In 2020, “long-tailed keywords” are stronger than shorter keywords. For instance, let’s say you own a law firm. Using short keywords like “lawyer” or “attorney” isn’t going to help your website’s SEO. Long-tailed keywords like “family law attorney” or “best divorce attorney nearby” are going to be more effective. Stronger keywords help your website appear toward the top of search results.
Social media is an “unnecessary necessity” for businesses. It is a necessity, nonetheless. Even if you don’t personally use social media, your business should. In 2020, every business needs to have a strong social media presence. It might look easy, but social media management (SMM) is hard work. Many clients make the mistake of thinking that they don’t need social media for business. The main purpose of social media is actually to boost SEO for your website. Although, it also includes engaging with followers, moderating comments and content creation.
Improving any of these areas can make a huge impact on your business. Growth won’t happen overnight. However, it will happen.
Why Businesses Succeed (and what to avoid)
There are specific reasons that some businesses fail while others succeed. One of the biggest reasons is Marketing. A Successful business, big and small, is always marketing. Marketing keeps the company name in front of potential customers and pushes sales. Another reason why businesses succeed is their ability to adapt to changes. In turn, this leads to changes in the way businesses market themselves.
Common Mistakes That Businesses Make
- Not Understanding their market and customer – you didn’t fully research what your target market is and who your ideal customer is.
- Thinking you can do everything – One of the biggest challenges for entrepreneurs is letting go of the reigns. When business owners fail to let go and seek help, their business fails.
- Failing to anticipate change – This could include failing to anticipate changes in technology, a competitor or your market.
- Refusing to develop marketing – Marketing does work. When done right, marketing can save your business. The type of marketing you should do depends on your businesses’ needs.
Marketing Can Save Your Business
Everyone from business owners to team players get “tunnel vision”. We only see a certain path for business and miss out on key aspects. You know that marketing can save your business. However, you don’t know what you need or how to get started. This is where a professional outside perspective is invaluable. A marketing expert can come up with a marketing plan. The right marketing plan will help get you on the right track. The sooner you take action on saving your business is better than waiting until it’s too late.
At Faceless Marketing, our mission is to provide quality marketing and advertising services to businesses, big and small. We’ve had 25 years of successful campaigns and highly satisfied clients. Faceless Marketing is the marketing firm that you can depend on to give you the best results and greatest return on investment (ROI). Reach out to Faceless for some consultation. Get a FREE quote on any of our services from printing to web design and SEO. Call 1-800-357-1299 or Shoot us a Message Here.