Do I need to advertise for my business or brand? If so How and why? The short answer is YES, Advertising helps the consumer make decisions. These decisions are which product or service they need or want to buy. The purpose of every promotional campaign is to enable the products to reach and connect with the right target audience. It increases the awareness about the product or services, its benefits, and drawbacks. Advertising is important for the success of a business.
The Importance of Advertising
Advertising is the best way for a business to communicate and reach the eyes of the customers. Advertising helps to inform the customers about the brands available in the market and the variety of possible products and services that could be useful to them. Some of the main objectives for advertising include:
- Brand switch
- Switching back
These Various Types Of Objectives In Depth
Trial: the companies that are in their introduction stage generally work for this objective. The trial objective is the one that involves convincing the customers to buy the new product or service in the market. The advertisers use eye-catching and attractive ads to grab the customer’s attention showing the products and purchase for trials.
Continuity: this objective is about keeping the existing customers or clients to stick to the product chosen. The advertisers here will normally continue to keep bringing something new in the product and the advertisement so that the existing customers keep buying their products. Keeping your customers and clients intrigued in your product or services can also lead to a long-term client and/or customer. The more they come back the better.
Brand switch: Brand Switch objectives are basically for those companies who want to attract the customers of the competing businesses. Here, the advertisers will attempt to convince the customers to join them instead of continuing with the previous business. Getting the customers of another business help to keep you on top and build stronger sales.
Switching back: the switching back objective is for companies who want their old and previous customers from the past back. These customers have switched to their competitors. Advertisers will use multiple ways to win the attraction of the customers back like discount sales, new advertising, some reworking done on the packaging, etc.
Overall, advertising has a very artistic way of communicating with their customers. The main objectives are great communication skills and particularly good convincing power.
Important For The Customers
Imagine televisions, newspapers, or radio channels without any advertisements! It is almost impossible to imagine life without advertising. Advertising plays an especially important role in customers’ lives. Customers are the people who buy the product only after they are made aware of the products available in the market. If the product is not advertised, no customer will come to know what products are available for them and will not buy the product.
Advertising can help people find the best products for themselves, their kids, and their family.
Creating Customer Awareness
Advertising helps to raise your target demographic’s awareness of issues with which they may be unfamiliar with. It can also educate them on the related benefits of your product or service. A good example of this is the health care industry. If, for instance, a consumer watches a television commercial in which someone describes aches and pains that are similar to those experienced by the viewer, the ad not only identifies a probable cause but suggests a potential remedy or treatment option to discuss with her doctor.
Characteristics of Advertising
- Paid Form: Advertising requires the advertiser (also called a sponsor). The sponsor pays to create an advertising message, buys an advertising media slot, and to monitor advertising efforts.
- Tool for Promotion: Advertising is an element of the promotion mix of an organization.
- One Way Communication: Advertising is a one-way communication where brands communicate to the customers through different mediums.
Advertising Is Important For The Seller And Companies Producing The Products
It plays an especially important role for the producers and the sellers of the products, because:
- Advertising can help to increase your business and brand sales. If any company wants to introduce or launch a new product in the market, advertising will make a ground for the product. Advertising helps to provide awareness to a new product or service you want to start or continue to provide. If you are not willing to make the effort to put a spotlight on your product to show the people, they might not ever be able to see what you must bring to the table. Therefore, you might not be able to keep going if no one is walking through your door.
- It helps producers and companies. Advertising helps you to know whoever your competitors are and their plan. This way you can keep an eye on the competition and remain or grow to the level you need to be at or get to. Meeting up with the level of competition will help keep you above water and hopefully help the other competitors fall a little below.
- If any company wants to introduce or launch a new product in the market, advertising will make a ground for the product. Advertising helps to make people aware of the new product so that the consumers come and try the product.
- The demand for the product keeps on coming with the help of advertising. Supply and demand then become a never-ending process.
Advertising Is Important For Society
Advertising helps to also educate your audience. There are many social issues that advertising brings awareness to. These include child labor, liquor consumption, smoking, family planning education, etc. This can be seen through various advertising and PR campaigns.
Promotion of Products and Services
The primary objective of advertising is to get the word out that you have something exciting to offer. It can be anything from an upcoming entertainment event you’re promoting, a new product line you’re selling, a political campaign you’re managing, the expansion of an existing platform of services or officially hanging out a shingle for your first business. Whether your promotion takes the form of print ads, commercials, billboards, or handbills, the content adheres to the rules of journalism by identifying who, what, when, where, and why.
Boosting Employee Morale
When people ask your employees where they are working, the latter will likely feel better about their jobs if the reaction to their reply is, “Wow! I’ve heard a lot of great things about that store” instead of “Nope, never heard of it” or “Oh, are they still around?” Investing in advertising keeps your business an active part of the conversation and vocabulary inside of the community buzz. This, in turn, will give your workers a sense of pride and emotional ownership in an enterprise that is generating positive feelings and name recognition.
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