What You Need To Know About Video Marketing In 2024

What you need to know about video marketing in 2024. In the ever-changing realm of digital marketing, the landscape of video creation is undergoing a notable transformation, marked by the ascent of smartphone studios as the prevailing standard. Cutting-edge video equipment is gradually ceding ground to the convenience offered by smartphones and tripods. Apple serves as an illustration of this shift, demonstrating the proficiency of smartphone production through events and music videos entirely filmed on iPhones, indicating a trend that is gaining momentum in 2024.

The attraction of smartphone production lies in the ability to reduce investments without compromising quality, a success exemplified by Apple. Anticipated to further solidify in 2024, this trend blurs the boundaries between sophisticated production equipment and smartphones.

UGC Is A Huge Factor Of Video Marketing In 2024

User-generated content (UGC) remains a potent force in digital marketing, influencing a more genuine and humane approach. As the transition to 2024 unfolds, the demand for authentic user reviews intensifies, fueled by platforms like TikTok. UGC is set to be a robust video marketing trend, emphasizing the importance of genuine opinions over traditional promotional strategies.

The phenomenon of silent scrolling, particularly on platforms such as TikTok, underscores the significance of inclusive video content. Incorporating captions and optimizing videos for visual storytelling, independent of sound, is becoming imperative. Video captions are poised to be a prevalent trend in 2024, addressing the diverse needs of audiences.

Short-Form Video

Short-form video content continues to dominate, with over 90% of marketers intending to invest in it, as revealed by Hubspot’s 2023 trends report. Striking a balance between short and long-form videos becomes crucial, showcasing the versatility of short-form content as a leading trend in social media marketing for 2024.

The integration of augmented reality (AR), virtual reality (VR), and computer-generated images (CGI) is reshaping the digital frontiers of video marketing. Innovative campaigns, such as Maybelline’s CGI mascara advertisement, set the stage for futuristic trends in 2024. Artificial intelligence (AI) is also playing a pivotal role, streamlining research processes and enhancing video editing, securing its position as a key player in the evolving digital landscape.


The ascent of TikTok challenges traditional search habits, with more than 50% of Gen Z opting to seek information on the platform instead of Google. Beyond being a preference, TikTok is influencing cognitive and behavioral changes. Shoppable videos are gaining traction, with platforms like TikTok and YouTube introducing features that turn social media into immersive shopping experiences.

Video SEO optimization takes a prominent role in 2024, ensuring that captivating content reaches the intended audience. Prioritizing organic content visibility over overwhelming advertisements underscores the importance of optimized titles, descriptions, and tags.

Don’t Sleep On Micro-Influencers

Micro-influencers are gaining prominence in the influencer marketing arena, cultivating personal connections with audiences. Authenticity takes precedence, particularly through vlogs and day-in-the-life content. The video marketing trends of 2024 signal a shift towards more personalized and genuine approaches, heralding an exciting era for digital content creators.