Welcome to the ultimate SEO Guide For Beginners! You are probably curious about what SEO stands for. Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results also known as “organic”. There are non-organic forms of SEO, which is paid or PPC (Pay-per-click) advertising. SEO is essential for any business – the higher you rank on search engine results, the more frequently a site appears in search results. In turn, this will lead to more visitors to your website.