The Social Media Landscape Is Changing in 2018 (Part 1)
Get ready, as massive changes are coming up in 2018 in social media. The social media landscape is always evolving, and it’s branching off into many different directions. Your business needs to grow by keeping up with trends in social media. As we move into 2018, social networks will continue to grow and dominate – connecting you to potential clients, customers and sales. You are the owner of a Facebook, Twitter, YouTube, Instagram account…..and so is your competition. This is your chance to get a more in-depth perspective of what 2018 has in store for social media. Take advantage of getting ahead while you still can.
By far, one of the biggest social media trends and fastest-growing marketing channel is influencer marketing. This is followed by organic search, email, paid search, display advertising, and affiliate advertising. Statistically, those who use influencer marketing are bringing in a 10X higher conversion rate. 2017 was a rollercoaster in the sphere of news and social media. Social media users are looking for insight and placing their trust in influencers, peer, and genuine customer communities. For you, it is imperative that you find the right influencers to represent your brand and culture. Keep track of your ROI to measure results.
Social media has long been traditionally been used to increase top-funnel engagement. What is social ROI you may ask? Social ROI is the sum of all social media actions that create value. When you are putting in the time, money and resources, what is the return? Better yet, what is your goal? Are you trying to drive brand awareness? Are you trying to measure audience reach and engagement? Measuring Social media ROI is important because simply put, it is the sum of your results. You will be able to track changes in perception of social media within your brand, identify gaps in your strategy, and content, as well as helping you understand your preferences, conversations and motivations.
When your customer base grows, there is going to be an influx of incoming messages your way. One of the biggest social media trends in 2018 pointed to the use of customizable chatbots. Now more than ever, your customer service has to be on point. The challenge arises when you are receiving hundreds of calls and messages with all similar questions. Currently, there are more than 100,000 chatbots in use to gather information. Chatbots on Facebook Messanger have been shown to increase organizational productivity by up to 3.5 times. More likely than not, your chatbot can answer generic questions or frequently asked questions.
Social Listening Tools
One of the major themes of social media trends in 2018 has been taking care of customers- paying attention to what they are looking for and searching for. What is social listening? Simply put it is the practice around conversations that revolve around specific phrases, words or brands. Do you know the related topics and hashtags that your customers are searching? What are they looking for? This trend is very SEO-based in nature. In 2018, there are a few reasons what social listening can do for your brand: better customer service, more engaging content, newer marketing campaigns.
Keep Your Social Media Up-To-Date
When it comes to your businesses social media landscape, it’s up to you make sure that you are up-to-date with the latest tools and tips. Your online presence always needs to be growing, especially in 2018, where the internet is reigning supreme. Our team at Faceless Marketing has ran social media accounts and built campaigns in all shapes and sizes. Want to learn more? We offer private education courses in social media and social media management as well.
Faceless Marketing can be your “go-to” marketing firm that you can depend on to give you the best results and greatest return on investment (ROI) on social media. Reach out to Faceless Marketing for some consultation & education. You never know what you may learn next. Call 1-800-357-1299 or Shoot us a Message Here.