Back in the day, roofing companies relied solely on word-of-mouth or the Yellow Pages in order to find a local roofer. Fast forward to today and homeowners and property owners are turning to search engines like Google to find local roofing companies. Or, they are searching for your roofing services on Yelp or Angi. In today’s digital landscape, it’s essential to have a strong online presence. It is crucial for roofing companies who want to stand out and attract new customers. This is why we wanted to create this guide for roofers. Get the best local SEO marketing tips for roofers today.
The Power of Local SEO
Local SEO is a powerful asset for businesses – they assist in increasing their visibility in localized searches. With local SEO, roofing companies will show up in local search results where potential customers are looking in your area for roofing services. In this guide, explore how to get the most effective marketing strategies to help grow your roofing business.
So, what makes local SEO different? It focuses on optimizing on your online presence for specific geographic locations.
Increased Visibility in Local Searches
Your customers are property owners who are looking for roofing services in the area. Local SEO ensures that your business appears in search results when people nearby are searching for roofers. So, whether you offer commercial roofing or focus on roof repair, local SEO ensures that locals are looking for your services.
Mobile-Friendly
Many people searching for your services are using mobile devices. Local SEO optimization ensures that your website is mobile-friendly and provides an easy experience for users.
Higher Conversion Rates
Customers who are looking for local roofing services are most likely to take action quickly. This is especially true if they have a roof leak or are in need of a roof repair after a hurricane or a storm. Roofing companies that are easily found local search results will be contacted first.
Local SEO Marketing Tips for Roofer
If you are looking to boost your local reach, these are some of the most practical local SEO marketing tips for roofers. Start ranking higher in local searches!
Optimize Your Google Business Profile
Google Business Profile (formerly known as Google My Business) is one of the most effective ways to improve your local SEO. Your Google Business Profile appears in several areas – Google search results, Google maps, and even Google voice search. In 2024 your profile needs to be optimized and include essential business information about your business – location, services, contact information and hours of operation.
Claim and Optimize Your Google Business Profile
Claim your profile – if you haven’t already, claim your roofing business on Google by creating and verifying your Google Business Profile
Choose relevant categories – Select the most relevant categories for your roofing business like “Roofing Contractor” or “Roof Repair Service.” Specific business categories help Google understand what services you offer. As a result, you will show up in relevant searches
Add high-quality images – Make sure to upload high-quality photos of your roofing projects, team members, and office location. Potential customers will be able to get a good visual representation of your level of work and professionalism.
Get Optimized For Local Keywords
Long-tail keywords – In 2024, long-tail keywords reign supreme. Customers are using longer, more specific phrases when searching for your services. For instance, they might be looking for “best residential roofer in Aurora” or “emergency roof repair in Orlando”.
Location-based content –Start creating content that is location based. Write blog posts and create web pages that focus on specific roofing needs in your area. For instance, you can write blogs about “How to prepare your roof for winter in New York” or “How to prepare your roof for a hurricane in Florida”.
Include your city and state in your keywords – Make sure to incorporate the name of your service area on your website, blogs and social media.
Encourage Online Reviews and Respond to Them
Online reviews are a significant factor in local SEO marketing for roofers. Positive reviews help build trust with potential customers and improve your search rankings. On the other hand, negative reviews, when handled properly, can also provide opportunities to showcase excellent customer service.
Company Case Study: Alliance Roofing Inc.
This past year we revamped Alliance Roofing Inc. We redesigned their website, and included a full on-site SEO campaign with targeted keywords.
“Faceless Marketing understood our company’s goals and vision. They delivered a fully optimized Google Business profile and clean, website redesign.” Cassie, Alliance Roofing, Inc.
Marketing For Roofers
These local SEO marketing tips for roofers can help your roofing business increase its online visibility, attract more local customers, and ultimately grow your revenue. By optimizing your Google Business Profile, targeting local keywords, building local citations, creating locally-focused content, and ensuring your website is mobile-friendly, you’ll be well on your way to dominating local search results and growing your roofing business.
Boost Your Roofing Business With Faceless Marketing
Put your roofing business on the map – show up in more local searches, boost your reputation and increase your customer retention. Get a FREE quote from Faceless Marketing today. Call 1-800-357-1299 or email info@faceless.marketing and check out our YouTube channel for more content.
