Large Format, Offset and Digital Printing
Small companies using print in advertising can expect their messages to last longer. The yellow pages, for example, are available 24 hours per day and seven days per week. Magazines and newspapers get passed around to other readers. That’s why both magazine and newspaper publishers keep both circulation and readership figures on their publications. A consumer may keep a postcard or advertisement received by mail for weeks before acting on it. Promotional items like bumper stickers, pens, and refrigerator magnets make for advertising that delivers an enduring message.
Small companies using print in advertising can expect their messages to last longer. The yellow pages, for example, are available 24 hours per day and seven days per week. Magazines and newspapers get passed around to other readers. That’s why both magazine and newspaper publishers keep both circulation and readership figures on their publications. A consumer may keep a postcard or advertisement received by mail for weeks before acting on it. Promotional items like bumper stickers, pens, and refrigerator magnets delivers a lasting message.
Full Color Printing
Full color, double sided printing available on various paper stock with daily specials to give “top dollar” appearance on a limited budget.
Specialty Printing
Custom colors, custom inks (metallic, fluorescent etc.), custom paper stocks (we have thousands available), custom bindery (embossing, die cuts, foil stamped, saddle stitch or perfect binding), clothing products with embroidery or silk screened or specialty promoted items.
Offset Printing
Most commonly employed for large print runs, offset lithography is a commercial printing process in which ink is transferred from a plate, generally made of metal, onto a rubber sheet, which in turn is rolled onto paper being fed through a press. The large sheets of printed paper are then cut into book shape and sent to a bindery to be stitched into book form.
It’s how most major publishers print their books, which means the majority of books you see for sale in any brick-and-mortar bookstore were produced using offset.
Digital Printing
All printed output from a computer is technically digital. However, the term refers more to printing finished pages for brochures, journals and booklets from the computer rather than using an offset printing press and commercial printer. Although digital printer systems do not compete with high-speed newspaper and magazine presses, it is expected that these “analog” monsters will become all digital in time.
Large Format
When you need an oversized graphics display for a meeting, trade show, storefront, special event – and so on – you’re moving into large-format printing territory. Think building wraps, billboards, banners, POP displays, even vehicle graphics. These are all produced on special equipment by print manufacturers. Large-format printing is one of the few graphics specialties that are not easily (or definitively) defined, because the technology keeps improving and more and more presses are introduced to the market. The term is sometimes referred to as “wide format,” making it even more confusing.
