Internal Branding
What Is Internal Branding?
We know that branding starts from the inside, and we understand the impact of strong internal branding. Did you know that companies with a higher sense of purpose outperform others by as much as 400%? Employees must understand and embrace everything about the brand: its positioning (what it means relative to the category and competition), its values (what it stands for) and its purpose (why it exists). Only then can the brand be delivered effectively to the customer. When companies ignore or minimize internal branding, behavior and communication, their marketing efforts are undermined and compromised.
Shine From The Inside Out
A strong internal branding effort strengthens the company from the inside out, giving employees the tools to communicate effectively to the market on an ongoing basis. When companies ignore or minimize internal branding, behavior and communication, their marketing efforts are undermined and compromised. A strong internal branding effort strengthens the company from the inside out, giving employees the tools to communicate effectively to the market on an ongoing basis.
Strong Teams Lead To Results
Any marketing effort, from a brand launch to ongoing reinforcement, must first be introduced internally to ensure that each and every member of the company understands and embraces the story. Internal alignment to core values can only strengthen the external launch; a lack thereof can undermine it entirely. Unfortunately, many organizations ignore internal branding, setting up the possibility that employees are either ignorant or opposed to key elements of the brand. This ignorance or opposition will be passed on to customers. The more effective an ongoing internal campaign is, the more committed the employees become.
Key Insights
- Internal branding goes beyond communication to evolving employee behavior and company culture – Internal branding comes in many channels – creating a fun, relaxed work environment, nice front office, employee satisfaction etc.
- Involve employees: create excitement around a central theme to inform, engage and persuade
- Successful internal branding is a journey, not a one-and-done activity; it will cement employee commitment to the company and ensure alignment with its values and behavior, helping with recruitment, retention and relationships at every customer touchpoint
- Employee Engagement- process identifies and shares compelling messages with employees in ways that educate, engage, inspire and motivate them to change their behaviors. And become more engaged and aligned through new behavior and brand advocacy that leads to better customer experiences every day.
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Q&A About Faceless Marketing
We can take a start-up business, build up their identity while we build revenue or we can build brand awareness of an established business. A strong brand shines brightest in the crowded marketplace, which can be hard to accomplish in today’s flooded markets.
We help our clients develop their online brand based on their company’s already established brand guidelines. If you need help developing your company’s overall brand and guidelines, we suggest hiring a company that specializes in brand strategy.
Personal branding is the process of using online and offline tactics to market yourself individually as a professionally. Digital media has helped create an emphasis on personal branding for all types of hiring and purchase decisions.
Your brand is now in the hands of your audience. You can’t “control” what’s said about it. But you can join the conversations, show you care about your customers, and add value.
Yes, we are a full-service agency however we are far from traditional. Faceless Marketing provides services for online marketing, web design, printing needs, multimedia production and more. We can help you incorporate inbound marketing principles as well in order to attract clients to you.
Yes! Unlike many Consulting businesses out there, we will have a specialist come to you and your business, study your team while we learn about your industry and make immediate adjustments to have the increase in revenue or closings you need for your continued success.
We have multiple programs available right now.
- Customers are leaning towards all the brands they know and trust.
- We map out all the important details of your company and its’ revenue.
With the growth of technology at the current advanced rate and the global business market linked together like never before, you can now complete just about every function needed in business without being “face-to-face” with the other person. Faceless Marketing has adapted to this “Flat World” thinking but without losing the importance of the client, their goals, and to maintain the highest level of customer service.
