AI has become an integral part of our lives – from personal assistants to search bots on websites. With the explosion of popularity in AI and platforms like ChatGBT, it has the potential to revolutionize how content is created. Whether you’re a creator, business or brand, it’s very tempting to jump on the AI bandwagon. But, what about its impact on your online presence? How does AI affect SEO exactly? We will explore how AI impacts SEO content as well as share some strategies that businesses can use to make sure that their content remains visible in an increasingly competitive digital landscape.
The Role That AI Plays In SEO
Although AI has been a game-changer in our lives through various ways it has had an impact on marketing and SEO. In order to understand its impact, you should know how AI functions. AI is powered by machine learning algorithms that can analyze large amounts of data. When it comes to SEO, it can inspect large amounts of data. As a result, it can predict which content is most likely to be relevant to a specific search query. Since these algorithms are constantly evolving, search engines make it a priority to improve the accuracy and relevance in their search results.
Understanding SEO is crucial for businesses, content creators and marketers as well. Staying ahead of the curve is essential in today’s digital landscape. Don’t lean on AI too much for your business. Rather, you want to leverage AI when you need to. For example, marketers use AI-powered tools like Answer The Public in order to identify new keywords and suggest related keywords.
How Does AI Affect SEO?
AI is already having an impact on search engine algorithms. Search engine algorithms are the backbone of the internet. They allow users to expect more personalized results. As a result, search engines have been using AI to improve the accuracy and relevance of their search results. One of the ways that AI is changing search engine algorithms is by allowing them to better understand the intent behind a search query.
For the most part, search engines relied heavily on keywords to identify relevant content. Unfortunately, this often lead to irrelevant results. However, with the assistance of AI-powered programs, search engines can now deliver more accurate and relevant results. One of the ways that AI does this is through natural language processing (NLP) programs.
What is Natural Language Processing? (NLP)
AI utilizes the power of natural language processing (NLP) which combines computational linguistics (a rule-based modeling of human language) with statistical and machine learning models. It enables computers and digital devices to recognize, understand and generate text and speech.
NLP can do some of the following:
- Translate text from one language to another
- Summarize large volumes of text
- Respond to typed or spoken commands
- Recognize or authenticate users based on voice
Although NLPs sound complex, you have most likely interacted with NLPs in the form of consumer products such as customer service chatbots, GPS, text-to-speech dictation software and other devices.
NLP programs will be assisting businesses in the future by streamlining and automating business operations and increasing employee productivity.
Higher Quality Search Results
AI is changing search algorithms by improving the quality of content that appears in search results. With AI-powered tools, search engines can identify higher-quality content that is both informative and engaging. As a result, users are able to get high-quality and diverse search results.
However, using AI for content creation is detrimental for the SEO of your business or brand online. This is because Google has deemed AI-produced material as “low-quality content”.
Search Engine Updates As A Result of AI
Search engines like Google and Bing have been update their algorithms as a result of AI. In March, Google has released updates it is making on the platform. On March 5th, Google announced its massive update that would aim to reduce low-quality content and improve search results. This is a simple overview of what Google is penalizing websites for:
- “Scaled content abuse”
- “Expired Domain abuse”
- “Site Reputation abuse”
A large aim of the update is to take measures against AI-generated content. So far, Google has deindexed several thousand websites. So, what exactly is site deindexation? Well, if Google identifies a website that does not meet the guidelines, it can apply a manual action. When websites do not meet guidelines, they are completely get removed from its search results.
Did AI Cause Google To Deindex Thousands of Websites?
It’s shocking to think that thousands of websites could just disappear from Google search results. Google’s AI checker was very strict about cracking down on websites that were using AI content. After the March 5th update, Google deindexed 2% of websites on popular advertising platforms.
Content-Creation Has To Be User-Focused
The bottom line is that content has to be created for the user in mind. This is one of the most important factors for SEO. Unfortunately, AI-generated content tends to miss this mark, as the content tends to be low-quality or irrelevant.
Rather than using AI to create content, you can still use AI-based SEO tools like Answer The Public to do keyword research and analysis. Keyword research is valuable for identifying keywords and phrases that users are most likely to use when searching for information on a related topic. However, a good SEO strategist doesn’t just add keywords to content. They take things a step further by understanding the intention behind a user’s search query. This will assist with developing content that better serves that user’s needs.
The Damage Of Relying on AI in SEO
One of the most apparent issues with using AI for SEO is that it produces low-quality content and how this is now penalized by Google. This has been highlighted several times throughout this article.
However, a not-so-obvious concern on the reliance of AI is the lack of transparency in how AI algorithms work. It can be difficult to understand how AI algorithms arrive at the results they do.
Another pitfall is that AI-generated content often lacks originality and is overly formulaic. It can sound cliché, trite, and generic. At this time, it cannot replace the creative process of developing high-quality and engaging content. Overall, it lacks personality and voice.
About Faceless Marketing Firm
At Faceless Marketing, we have helped countless businesses grow their brands – from planning to execution and optimization. As a marketing agency, we provide a full range of creative services, content creation, and data analytics.
As a top digital marketing firm, we stand by this mission. Reach out to Faceless Marketing for a quote or FREE consultation. Call 1-800-357-1299 or email info@faceless.marketing and check out our YouTube channel for more content.
