Guerrilla Marketing
What Is Guerrilla Marketing?
The term “guerrilla marketing” was first coined by Jay Conrad Levinson in his 1984 book of the same title, and has since become an important section in many marketing textbooks. Basically, guerrilla marketing is about investing time, energy, and (particularly) imagination into a campaign, instead of primarily money. Guerrilla tactics use unconventional communications, often in unexpected places, and focus on low-cost strategies that make a high-impact impression. (See also Non-Traditional Marketing)
How Guerrilla Marketing Works
Guerrilla marketing is a marketing and advertising technique that uses unconventional methods and techniques to promote a product, service and/or organization. Guerrilla marketing relies on unique and unorthodox practices to gain prospective customers’ attention and interest. It is typically interactive in nature and tends to be less costly than typical marketing tactics.
Guerrilla Marketing Campaigns
As part of guerilla marketing tactics, unconventional marketing methods are used instead of regular media channels, to keep the costs low. Consumers or customers are targeted in the most unusual locations to add in the surprise and shock element. Bringing in consumer engagement as part of the campaign can be of more value, but is not required. Apart from these basic guidelines, there is no fixed pattern of doing a guerilla marketing campaign because no rules are followed.
Q&A Faceless Marketing
Many business people think marketing means only promotion and advertising. As a full-service marketing firm, we know from our experience that marketing actually covers everything including new business or product development, public/press relations, market research, company culture, company positioning, and even all of the sales functions.
Yes, we are a full-service agency however we are far from traditional. Faceless Marketing provides services for online marketing, web design, printing needs, multimedia production and more. We can help you incorporate inbound marketing principles as well in order to attract clients to you.
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Digital marketers are specialists that consult with brands to help build effective growth strategies or programs. They have extensive experience and resources to help your online presence become stronger and reach people by means of web applications and platforms.
Search engine optimization (SEO) is the careful act of using onsite and offsite tactics to help get content presented by a search engine. When performed well, the practice increases the quantity and quality of your leads and paying customers.
Yes! Unlike many Consulting businesses out there, we will have a specialist come to you and your business, study your team while we learn about your industry and make immediate adjustments to have the increase in revenue or closings you need for your continued success.
We have multiple programs available right now.
- Customers are leaning towards all the brands they know and trust.
- We map out all the important details of your company and its’ revenue.
With the growth of technology at the current advanced rate and the global business market linked together like never before, you can now complete just about every function needed in business without being “face-to-face” with the other person. Faceless Marketing has adapted to this “Flat World” thinking but without losing the importance of the client, their goals, and to maintain the highest level of customer service.
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