What people say about your business when you’ve left the room? Does your external branding reflect who your company is on the inside?
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates you from your competitors. Your brand is defined by who you are, who you want to be and what people perceive you to be.
Who Is YOUR Business?
Brand is the heart and soul of an organization — it’s what it stands for, how it treats its employees and the way in which it relates to its customers. It is those hard-to-measure actions that take place throughout the course of the day that reflect the core values of what an organization truly represents. There is a distinct and important difference between a holistic look at a brand and the type of branding exercise where one chooses the color of a website or the font on a business card.
For example, you could market your restaurant as “Pizza Palace’ and spend a fortune on a logo, website, menus, TV and radio spots, print ads, direct mail – but guess what? If you haven’t focused adequate resources on your food, the people who serve it, the environment in which you serve it, and the overall customer experience – you’ll soon be out of out of business. Thanks to social media, online reviews, can make or break a business.
Whether you’re an innovative maverick or the experienced, reliable company in your industry, your brand requires definition and consistency.
Examples include: Banners, Corporate Social Responsibility, Public Events, Tagline etc.
Marketing can be overwhelming but it doesn’t have to be. Call 1-800-357-1299 for free quotes and consulting. Speak to one of of our marketing wizards today!