Does PPC Advertising Work
Pay Per Click advertising can help you get to the top of a google search page pretty quickly. Take a look at how PPC advertising works, why it works, and how exactly it works.
What is PPC?
PPC stands for Pay Per Click. An area of internet marketing in which advertisers pay a fee each time one of their ads is clicked. All in all, pay per click is a way of buying visits to your site, instead of gaining your visits organically. Search engine advertising is one of the most popular forms of PPC. It helps to allow advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “Pay Per Click,” our ad might show up in the very top spot on the Google results page.
How Does PPC Work?
Pay-per-click advertising is a wide category, which includes a large variety of platforms and mediums. However, most kinds of PPC ad campaigns can fit into one of two categories: Google Ads and Social Media Advertising.
Google PPC Ads
How does PPC work on Google Ads? In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget. Once your entire budget has been depleted, Google ceases to run your ads until you replenish your fund. There are several different types of Google Ads, including Search Ads, Local Search Ads, Display Ads, and Remarketing.
Social Media Advertising
Social media advertising is advertisements that are given to other users on social media platforms. Most social networks utilize user information to gain and give highly relevant advertisements based on your interactions and interests within a specific media platform. In most cases, when the target market aligns with the users’ demographics of a social platform, social advertising can provide huge increases in conversions and sales with the lower cost of acquisition.
How Can I Get the Most Out of PPC?
Now although Pay Per Click seems easy to do, rushing headfirst into the process is not the best idea. It can go bad if you are not sure about the basic guidelines of pay-per-click advertising. Take a look at the few tips we gave below to help. You should be able to launch an effective PPC campaign that will bring new visitors to your site.
Create Goals for Your PPC Campaign
Many businesses and marketing teams go into pay-per-click advertising without having a clear sense of their goals and expectations. This can lead to wasted time, money, and significant frustration. To avoid this, make sure your marketing team can answer each of these questions before beginning any PPC ad campaign.
Take away the Default Settings
Both Google Ads and Social Advertising platforms are set up to try to be as navigable as possible. With tutorials and a variety of pre-set options, it may seem like a basic three-step process: create your ad, choose your target, and set your budget. Then, you are good to go! Right? Although that may get your ad campaign off to a decent start, the reality is that it takes some fine-tuning to get the most bang for your buck.
PPC gives results immediately and consistently.
This is arguably the single greatest draw for using PPC. Unlike search engine optimization that focuses on “organic” traffic growth, PPC advertising can give marketers results as soon as their ads go live – practically overnight. This is why PPC is important for businesses that are particularly interested in generating revenue quickly or taking advantage of a very short-term marketing window (such as for special events, product launches, holidays, seasonal sales, etc.). In fact, for broad advertising strategies, PPC is important as the core part of a short-term & long-term digital marketing strategy.
PPC contributes to your business goals and revenue.
This might seem obvious, but another reason why PPC is important is that it directly contributes to a business’s primary KPIs and can directly (and measurably) bring in revenue. After all, isn’t that the entire point?
Given that, as we explained above, this style of advertising gets such quick results, the fact that it also functions as a reliable source of good revenue makes it even more tempting. Why use PPC marketing when running ads across search engines, partner sites, and social media requires paying? Well according to Google, on average businesses generally get an average of $2 in revenue for every $1 they spend on Google Ads. That is an amazing ROI!
Your Business Goals
Most PPC platforms have KPIs built-in as campaign goals, allowing businesses to target specific business goals:
For search engines, ads can be designed to generate sales, leads, website traffic, brand awareness, app downloads, offline conversions, session duration, and a lot more. Social media platforms – like Facebook, Instagram, Linked In, etc. – offer similar objectives like brand awareness, product sales, video views, messages, app downloads, post engagement, etc.
This is a huge part of why using PPC advertising is so important for businesses that exist online. Major ad platforms are built around the entire purpose of helping businesses grow online with a range of ad styles that are built around your specific goals. These ad types can help businesses advertise for their specific needs as well as to measure results and track performance.
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