Business To Consumer
What Is B2C?
B2C, or business-to-consumer, is a term used to describe a commerce transaction between a business and an end consumer. Traditionally, the term was used to refer to any type of process of selling products directly to consumers, including shopping in-store or eating in a restaurant, but is now more commonly used to describe transactions between online retailers and their customers. The ultimate goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible.
The B2C Process
- Product driven
- Maximize the value of the transaction
- Large target market
- Single-step buying process, shorter sales cycle
- Brand identity created through repetition and imagery
- Merchandising and point of purchase activities
- Emotional buying decision based on status, desire, or price
B2C Campaigns
At Faceless, we can help build your B2C Business To consumer outreach. A few different ways we do this is though Digital marketing and guerilla marketing. Digital marketing is advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Guerilla marketing is different than traditional marketing. It means using unconventional or out-of-the-box means to advertise your business.
Q&A About Faceless Marketing
Many business people think marketing means only promotion and advertising. As a full-service marketing firm, we know from our experience that marketing actually covers everything including new business or product development, public/press relations, market research, company culture, company positioning, and even all of the sales functions.
With the growth of technology at the current advanced rate and the global business market linked together like never before, you can now complete just about every function needed in business without being “face-to-face” with the other person. Faceless Marketing has adapted to this “Flat World” thinking but without losing the importance of the client, their goals, and to maintain the highest level of customer service.
Yes, we are a full-service agency however we are far from traditional. Faceless Marketing provides services for online marketing, web design, printing needs, multimedia production and more. We can help you incorporate inbound marketing principles as well in order to attract clients to you.
Yes! Unlike many Consulting businesses out there, we will have a specialist come to you and your business, study your team while we learn about your industry and make immediate adjustments to have the increase in revenue or closings you need for your continued success.
We have multiple programs available right now.
- Customers are leaning towards all the brands they know and trust.
- We map out all the important details of your company and its’ revenue.
You CAN do a la carte marketing, but it isn’t in your best interest. Without a strategic plan for how all your moving parts work together, you aren’t likely to see results. Just like a basketball team works best with a game plan so that each player knows their role in winning the game, your marketing will work best with a game plan too.
We usually begin with a new client 2 – 4 weeks after a signed service agreement. We use the time before starting services to prepare our team for service launch. We do things like transfer knowledge from our engagement strategist to your dedicated marketing team members, find a writer specifically for your business and prepare tools and templates for you. This preparation helps us create a smooth and easy transition with our clients.
There is no set answer to this question because there are multiple factors involved, such as your industry, how well your website is already performing, how much and how often content is produced, and many more elements. You can use paid advertising like Google AdWords to help build traffic in the short term if you need traffic immediately. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.
Need a Consultation?
We can give you lots of advantages, from which you will surely benefit.
